Article Title: How restaurants are controlling your experience in ways you may not realize
Author of Article: CBS News, Inc.
Date of article: August 22, 2017
Colors, music, table shape and menu layout are all ways that restaurants shape customer experiences, and influence decisions from how much we’ll spend to how long we’ll stay. And analytics from data-driven software like Upserve can help restaurants figure out what you’ll like before you step foot in the place. Which helps restaurants increase customer retention and boosts profits.
1. What additional analytics applications could be used by a restaurant chain to decrease waiting time for a table?
Guidance: Discussion might focus on productivity measures.
2. What are the elements of a service package for the restaurant(s) described in the article?
Guidance: This is an opportunity to discuss the concept of a service package, especially when purposefully influencing customer decisions.
3. How does the reservation system behave as a waiting line?
Guidance: This may be a discussion about waiting line models, to include fail-safing.