Wendy’s and DoorDash

Wendy’s and DoorDash

December 28, 2017

Article Title: Wendy’s will deliver your next Baconator through DoorDash

Author of Article: Mallory Locklear

Date of article: December 1, 2017

Source URL: https://www.engadget.com/2017/12/01/wendys-deliver-baconator-doordash/

Wendy’s has partnered with DoorDash to deliver food to customers’ homes, taking advantage of the trend for restaurants to add delivery to their offerings.

By partnering with DoorDash, Wendy is better able to compete with other fast food restaurants like Taco Bell, KFC, and McDonald’s as more and more fast food customers prefer having food delivered to their house in new ways using drones, self-driving cars, and robots.

Discussion Questions
1. What are the challenges of operating a fast food restaurant?

Guidance: Discussion may focus on speed of delivery, labor intensiveness, capital intensiveness, and demand fluctuation.

2. How does Wendy’s partnership with DoorDash meet the challenges of operating a fast food restaurant?

Guidance:  Two key benefits: lower overhead and faster delivery by partnering with DoorDash to operate as a “virtual” restaurant

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Order It Your Way at McDonald’s

Order It Your Way at McDonald’s

October 12, 2017

Article Title: McDonald’s Ordering Kiosks Arrive In Pittsburgh

Authors of Article: David Highfield

Date of article: September 18, 2017

Source URL: http://pittsburgh.cbslocal.com/2017/09/18/ross-township-mcdonalds-ordering-kiosk/

Self-service kiosks are becoming more and more common.  This article looks at an ordering kiosk being introduced at a Pittsburg area McDonald’s.  The restaurant has seen an increase in the number of orders, which may lead to increased staffing, unlike the loss of jobs at grocery stores with the self-service checkouts.

This type of ordering kiosk changes the design of the service process.  It also impacts the waiting line and the cost associated with the waiting line.

Discussion Questions
1. How does the addition of an ordering kiosk impact the waiting line and the cost associated with it?

Guidance: The automation through the ordering kiosk raises the investment (fixed cost), while reducing the variable cost of labor.  The kiosk will also change the service time and have an impact of the analysis of the waiting line.  The number of ordering kiosk will need to be considered across the variation in customer arrivals over time.  Finally, it changes the amount of personal interaction with the customer.

2. What Continue reading

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