J.B. Hunt: Transforming Logistics Through Data Centralization

J.B. Hunt: Transforming Logistics Through Data Centralization

J.B. Hunt Transport Services is partnering with Google to provide improved shipping and logistics experience for shippers, carriers, and service providers.

Under the partnership, J.B. Hunt will centralize data across its supply chain, including capacity use, pricing, and transportation delivery, using advanced artificial intelligence and machine learning tools from Google Cloud.

The partnership is expected to transform transportation services by digitally matching shipments with capacity, increasing efficiency and visibility.


Video Spotlight: 


This post is based on the Talk Business.net article, J.B. Hunt, Google partner to develop new supply chain technology, by Jeff Della Rosa,  February 18, 2021, and the YouTube video in the Spotlight. Image source: vitpho/123RF

Discussion Questions:

1. What is the operational significance of the partnership between J.B. Hunt and Google?

Guidance: By leveraging Google’s technological expertise in cloud computing, machine learning, and artificial intelligence, J.B. Hunt will be better able to integrate its supply chain, capacity use, pricing, shipping, logistics, and delivery systems.  The result is increased supply chain visibility, shipments and capacity alignment, operational efficiency, and workflow reliability for J.B. Hunt.

2. Continue reading

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Mass Customization at Taco Bell

Mass Customization at Taco Bell

March 31, 2021

One of Taco Bell’s newest promotions is the My Cravings Box.

Taco Bell has offered a variety of $5 cravings boxes for several years, as part of its emphasis on value.  The items in the Cravings Boxes have changed over time.  Past offerings have included a Grande Nachos Box, Toasted Cheddar Chalupa Box, and Chalupa Cravings Box (to name a few.)

What makes the My Cravings box so different?

It’s customizable.

Not including beverages, customers can build their meal with 30 different combinations, by selecting from a choice of 5 specialty items, 3 starters, and 2 sides.

In order to customize the Cravings Box, customers must place the order online. There’s an app for that. Selectable items are part of Taco Bell’s normal menu.  Interestingly, it’s possible to create a couple of vegetarian combinations.


Video Spotlight: 


This post is based on the Yahoo! Finance article, Taco Bell Launches $5 ‘Cravings’ Box as Fast Food Races to Be ‘Competitive on Value’, by Brooke DiPalma,  February 13, 2021; the My Cravings Box page from TacoBell.com; Continue reading

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Location Moved RH From Quirky to Luxury

Location Moved RH From Quirky to Luxury

March 25, 2021

Homeware store RH has built its brand on luxury multichannel retail offerings.

Location is key to establishing luxury. Historic buildings with large dramatic stores topped with upscale restaurants establish the brand identity.

RH also carries substantial inventory, as evidenced by large catalogs reminiscent of pre-internet days.


Video Spotlight: 


This post is based on the CNBC article, How once-quirky homeware store RH became a skyrocketing luxury stock, by Robert Ferris,  February 17, 2021, and the YouTube videos in the Spotlight. Image source: Shutterstock / AlexRoz

Discussion Questions:

1.  Describe how the servicescape at RH locations influences the service-profit chain.

Guidance: Students should observe that RH creates a leisurely shopping experience. The atmosphere is dramatic and luxurious.  The locations evoke a sense of history and elegance from days gone by.  The restaurants allow for a longer shopping day making a trip to RH an experience to enjoy rather than endure.

Students should be directed to consider how they would feel as employees at Continue reading

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