New Rangers Stadium Raises the Roof

New Rangers Stadium Raises the Roof

October 7, 2018

The new Texas Rangers baseball stadium, set to open in 2020, has been designed to create an outdoor experience even when the retractable roof is closed.

Fans will feel closer to the field and have fewer sight line obstructions.  The park is designed to give fans a more intimate experience.


Video Spotlight: New renderings of Globe Life Field in Arlington


This post is based on the Dallas News article, Rangers fans will be much closer to field when new Globe Life Field opens in 2020, by Loyd Brumfield, September 18, 2018; and the YouTube video, New renderings of Globe Life Field in Arlington, by The Dallas Morning News, September 21, 2017. Image source: David Lee/Shutterstock.

Discussion Questions:

1. Based on the video spotlight, describe how the facility layout creates a positive servicescape.

Guidance: Students should review the elements of a servicescape.  Ask the students to list the elements of the servicescape and how the new stadium design satisfies each element.

2. What are other facility design components that should be addressed to create a more intimate experience for the fans?

Guidance: Students should review service design and facility layout concepts.  This Continue reading

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Using a Big-Business App to Grow a Small Business

Using a Big-Business App to Grow a Small Business

September 6, 2018

A small business owner of a chauffeur company in the San Francisco Bay Area has successfully grown despite the competition from Lyft and Uber.

A major reason for his success involved the installation of a reservation system that is typically employed by much larger companies.  This reduced his back office overhead and increased his productivity significantly.

This post is based on the LCT article, Operator Made Bold Moves With His Small Fleet, by Martin Romjue, August 9, 2018. Image source: © Juice Images / age fotostock.

Discussion Questions:

1. Describe how better scheduling software impacts staffing, service quality and productivity.

Guidance: After students list the improvements to staffing, service quality and productivity, the instructor can easily lead a discussion on how all of these aspects are inter-related.

2. Why does the owner want to own one of every type of fleet vehicle?

Guidance: Students should recognize that having the capacity to fulfill all customer needs is the rationale for owning one of every type of vehicle.  It also allows flexibility in scheduling to meet the capacity needs for various assignments.

3. How important is staffing to the success of this business?

Guidance: Students Continue reading

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