Taste-Testing Dog Food Recipes

Taste-Testing Dog Food Recipes

December 1, 2019

The Farmer’s Dog is a start-up that began after its founders discovered pet food companies sell products deemed unfit for humans.

The company treats dog food equivalent to the way human food is tested, including product testing new recipes on humans first.  The goal is to create healthy pet food.


Video Spotlight:

Videos to use in comparing raw food vs. traditional dog food production:


This post is based on the CBS News article, The Farmer’s Dog tests its pet food recipes on humans, by Megan Cerullo, November 11, 2019, and the YouTube videos linked in the Video Spotlight. Image source: Getty Images/iStockphoto

Discussion Questions:

1. What would you expect to happen to the sales price for the Farmer’s Dog products compared to the pet food market?

Guidance: Students should recognize that using higher quality products will result in higher variable costs.  This will require the sales price to rise if the company wants Continue reading

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Party Continues for Fiesta China

Party Continues for Fiesta China

November 9, 2019

The Homer Laughlin China Company (HLC) of Newell, West Virginia, navigates a tough business environment to maintain its iconic Fiesta brand as the last large commercial pottery maker in the U.S..

Despite strong competition from China, Mexico, and India, affordable pricing, and a heavily manual manufacturing process, HLC has diversified its business into 60% consumer market and 40% food service industry.

The company also started its own online sales 10 years ago.

As a result, HLC is able to remain competitive with its top quality Fiesta China carrying the made-in-America credentials since 1871.


Video Spotlight: How Fiesta Dinnerware Is Made


This post is based on the Forbes article, The Family-Owned Company That Makes FiestaWare Counts On Diversification And Online Sales For Growth, by Jim Vinoski, October 24, 2019, and the YouTube video, How Fiesta Dinnerware Is Made, by Insider, September 9, 2018. Image source: Africa Studio/Shutterstock

Discussion Questions:

1. What are the challenges of the commercial pottery industry in the U.S.?

Guidance: The challenges include strong foreign competitors from China, Mexico, and India on labor costs, strong local competitions with 30+ pottery makers, price competition, and a heavily manual manufacturing process.

2. How did Homer Laughlin Continue reading

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