Each year more than 1,300 Spirit Halloween stores pop-up for the Halloween season.
The company hopes to capture part of the $9 Billion Halloween market by offering costumes and other Halloween items. These stores typically open in early September and close a few days after Halloween, and are located in areas with high traffic to draw in customers in.
Video Spotlight: Jack Straw – Spirit Halloween
This post is based on the Victoria Advocate article, Spirit Halloween Cashes In On $9 Billion Halloween Retail Industry, by Morgan O’Hanlon, September 22, 2019, and the YouTube video, Jack Straw – Spirit Halloween, by Spirit Halloween, August 23, 2019. Image source: Ariel Skelley/Getty Images
1. What management techniques should be used for a pop-up store like Spirit Halloween?
Guidance: As the stores are only open once a year for approximately two months, and with locations probably changing each year, a project management approach should be employed. Keep in mind that there should be a project plan for each store. However, there will be similarities between these plans.
2. What are some of the activities that must be completed each year?
Guidance: This would Continue reading