Spirit Halloween’s Pop-Up Stores

Spirit Halloween’s Pop-Up Stores

September 30, 2019

Each year more than 1,300 Spirit Halloween stores pop-up for the Halloween season.

The company hopes to capture part of the $9 Billion Halloween market by offering costumes and other Halloween items.  These stores typically open in early September and close a few days after Halloween, and are located in areas with high traffic to draw in customers in.


Video Spotlight: Jack Straw – Spirit Halloween


This post is based on the Victoria Advocate article, Spirit Halloween Cashes In On $9 Billion Halloween Retail Industry, by Morgan O’Hanlon, September 22, 2019, and the YouTube video, Jack Straw – Spirit Halloween, by Spirit Halloween, August 23, 2019. Image source: Ariel Skelley/Getty Images

Discussion Questions:

1. What management techniques should be used for a pop-up store like Spirit Halloween?

Guidance: As the stores are only open once a year for approximately two months, and with locations probably changing each year, a project management approach should be employed.  Keep in mind that there should be a project plan for each store.  However, there will be similarities between these plans.

2. What are some of the activities that must be completed each year?

Guidance: This would Continue reading

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Waffle House Disaster Recovery Index

Waffle House Disaster Recovery Index

September 21, 2019

Waffle House views disaster recovery as an important part of its business.  The company believes that having a Waffle House restaurant open after a disaster helps the community.

Part of it is the customers that are used to Waffle House being open 24/7/365.  The restaurant being open gives people a sense of normalcy in a crisis.  Additionally, it’s for employees (which Waffle House calls associates).  If the locations aren’t open, employees aren’t making a living.  As a result, Waffle House strives to keep restaurants open, or to re-open them as quickly as possible.

To accomplish this, Waffle House creates a storm center in preparation for a disaster.  At their headquarters, a conference room is turned into an operations center.  A team that includes engineers, restaurant operators, food safety experts, and a meteorologist work together to adjust their plan to quickly re-open restaurants.

In the field, Jump Teams are ready to deploy to assist restaurants that have been hit by a storm.  These teams include construction workers, restaurant operators, and food providers.  The Jump Teams can be quickly deployed to get the restaurant up and running.  If needed, they bring generators Continue reading

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