Dressed for Success in the Gaming World

Dressed for Success in the Gaming World

Two young female graduates from the Parsons School of Design went where no other sports apparel company had gone before: the world of esports.

Their attention to detail from design to promotion of the finished product gained them the respect of top gamers, thereby giving them great visibility in a market that was rather obscure until recently. Already established as the leader in esports apparel, their company, Ateyo, is poised to grow with the industry.


Video Spotlight: Watch Ateyo’s co-founders describe their products


This post is based on the Forbes article, Building the Nike of Esports: Meet the Female Founders Who Mastered the Art of Apparel Manufacturing, by C. Feiger, April 23, 2019; and the YouTube video, Ateyo’s Co-Founders!, by Ateyo, April 17, 2018. Image source: Shutterstock / Gorodenkoff

Discussion Questions:

1. How did Ateyo become a leader within esports? What are the order winners and qualifiers in its operations strategy?

Guidance: Ateyo was the first company to enter the market. As first mover, the company quickly established brand recognition and loyalty before major competitors entered the market. The order winners are 1) quality (high performance in terms of design tailored to gamers, fabric, Continue reading

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Samsung’s Display Issues Unfold

Samsung’s Display Issues Unfold

Samsung’s latest smartphone, Galaxy Fold, was so plagued with complaints from reviewers that the company delayed its release to the general public.

The smartphone’s issues are primarily associated with its foldable plastic display. A protective layer is easily mistaken as a removable plastic screen protector.

Other reported problems related to the display include a 7mm gap when folded that catches debris, and a dented screen after coming in contact with items in a reviewer’s pocket.  As of this post, Samsung hadn’t identified a date when the display problems will be fixed.


Video Spotlights:


This post is based on the Fox News article, Is Samsung’s Galaxy Fold Already a Flop?, by David Nath, April 25, 2019; and the YouTube videos Galaxy Fold: The First Fold, by Samsung, April 12, 2019, and Galaxy Fold – A Mistake Only Samsung Could Make, by Dave Lee, April 24, 2019. Image source: Shutterstock / Moopixel

Discussion Questions:

1. What are the quality issues with Samsung’s Galaxy Continue reading

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