Amazon and Ford Motor Company have invested heavily in Rivian, a new start-up aiming to do for pickup trucks and sports utility vehicles (SUVs) what Tesla did for cars.
Rivian focuses on combining power, electrification, and fun. The vehicle designs are slick, but the challenge of manufacturing them looms over the company.
Video Spotlight: see the video on Rivian vs. Tesla
This post is based on the New York Times article, Meet the Man Quietly Building the Tesla of Trucks, with Jeff Bezos Aboard, by N.D. Schwartz, July 2, 2019, and the YouTube video, What EV Start-Up Rivian Is Doing That Tesla Isn’t, by Business Insider, June 11, 2019. Image source: Images by Victoria J Baxter/Getty Images
1. On what market opportunities does Rivian want to capitalize?
Guidance: It is actually quite unclear. On one hand, the article mentions that the trucks are meant to be “lifestyle,” rather than work vehicles; on the other, Amazon’s interest in the company seems targeted at its distribution network. What is certain is that it is attempting to carve a niche in the expanding pickup and SUV markets.
2. What are the external threats to the company’s future Continue reading