Environmental excesses are soiling the glamorous image of fast fashion.
The ability to bring the latest styles to the masses has made Zara a leader in the fast fashion industry. However, this success is leaving a sizeable carbon footprint. Determined to be a trendsetter on several fronts, Zara has vowed to become a model of sustainability in its industry by 2025. Some skeptics believe that goal may be unrealistic.
This post is based on the npr.org article, Can Fast Fashion and Sustainability Be Stitched Together?, by E. Bowman and S. McCammon, July 27 2019, and the YouTube videos, The Problem with Fast Fashion, by Teen Vogue, September 21, 2018, and Making Fashion More Sustainable, by Bloomberg Markets and Finance, November 8, 2018. Image source: David Hughes/Getty Images.
1. What is “fast fashion”? What are the reasons for its appeal to customers?
Guidance: Fast fashion is affordable, trendy clothing that is produced and distributed rapidly to mass markets. The availability of the latest styles at relatively low prices makes fast fashion very appealing.
2. What are the core Continue reading