Virgin Hyperloop: First New Mass Transport in 100 Years?

Virgin Hyperloop: First New Mass Transport in 100 Years?

March 2, 2021

Jay Walder, CEO of Virgin Hyperloop, is in the news again, this time pitching the idea of a 43-minute commute from San Francisco to Los Angeles.

A new concept video accompanies images of what customers of the future can expect.  Walder envisions this technology being used primarily for “short haul” routes for both passengers and cargo, and touts it as the first new form of mass transportation in 100 years.


Video Spotlight: 


This post is based on the Fox Business article, Virgin Hyperloop reveals passenger experience on high-speed trains, by Ann Schmidt, February 3, 2021, and the YouTube videos in the Spotlight. Image source: Amy Johansson/Shutterstock

Discussion Questions:

1.  In what phase of the product life cycle are hyperloops?

Guidance: Hyperloop technology is in the earliest introductory phase. This is a time when a lot of money needs to be invested in developing the product, introducing it and its uses, and marketing its potential.

A number of different companies and business leaders are in a race Continue reading

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Tab’s Days Are Numbered

Tab’s Days Are Numbered

December 4, 2020

TAB was introduced in 1963 as the first-ever “diet” soft drink.

In 1982, sales started to lag following Diet Coke’s introduction.  In the years following, TAB has maintained a small brand-loyal market.

TAB will no longer be produced, in a recent decision by the Coca-Cola Corporation, after many years of declining sales.


Video Spotlight: 


This post is based on the CBS News article, Coca-Cola is calling time on iconic diet soda Tab, by Kate Gibson, October 16, 2020, and the YouTube videos in the Spotlight. Image source: Andrei Kuzmik/Shutterstock.com

Discussion Questions:

1. How does the discontinuation of TAB impact operations management?

Guidance: Students should review the product life cycle.  Ask students to consider capacity.  Will losing TAB likely result in excess capacity?  If so, how will this impact Coca-Cola’s profitability?  The students should recognize that the article notes that the corporation is going to cut half of the Continue reading

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