“The Most Comfortable Shoe in the World”

“The Most Comfortable Shoe in the World”

A former pro-athlete from New Zealand teamed up with a friend to develop shoes made of wool. The project was crowdfunded and resulted in a machine-washable, wool sneaker that has been labeled “the most comfortable shoe in the world.”

Product sales have exceeded expectations. They value their customers’ input and continue to improve the design of the shoe.

This post is based on the CNN article, Allbirds Is Shaking Up Footwear With Machine-Washable Wool Shoes, by A. Garcia, January 17, 2018.

Discussion Questions

1) Compared to a lightweight leather sneaker, what are the advantages and disadvantages of the Allbirds sneaker?

Guidance: Link this discussion to Garvin’s dimensions of product quality. Advantages to mention: perceived quality (multiple redesigns), features (breathable, machine-washable, etc.), performance (comfort), conformance (multiple redesigns). Disadvantages: less durability (wool is probably not as durable as leather), unknown consistency due to age of company, unknown serviceability due to novelty of product.

2) What external factors did the developers see as opportunities?

Guidance: Discuss the market factors that made consumers embrace this product. Demographics: young and older people are attracted to the novelty and comfort. Psychographics: environmentally conscious individuals like the sustainability of the product; active individuals Continue reading

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