Starbucks has been working on sustainability from “bean to cup.” Now they are focusing on the cup.
Unsatisfied with their results on an environmentally friendly cup design, Starbucks has turned outside of their firm with a $10 million dollar challenge. Partnering with Closed Loop Partners, the goal is to develop the next generation coffee cup that skips the landfill and either decomposes or is recycled.
The problem is that over 600 billion coffee cups are consumed each year. Starbucks alone uses over 6 billion. Because of the plastic lining used in the current design, the cups are difficult to recycle and take approximately 20 years to decompose.
This doesn’t fit with the company’s corporate sustainability goals. In 2010, Starbucks set a goal to have 100% of its cups being reusable or recyclable by 2015. They didn’t achieve this goal. Only a handful of cities can recycle their cups, and only 10% of the cups’ material is from post-consumer recycled fiber.
Thus, the $10 million challenge has been announced to move their sustainable cup goals forward.
This post is based on the MSN/CNN article, Starbucks offers $10 million for ideas on a better cup Continue reading