iPhone X Nixes Home – Lessons for OM

iPhone X Nixes Home – Lessons for OM

January 1, 2018

Article Title: Gaining Operation Management Insights from the iPhone X

Author of Article: Jonathan Crowl

Date of article: November 29, 2017

Source URL: https://mobilebusinessinsights.com/2017/11/gaining-operation-management-insights-from-the-iphone-x/

The iPhone X redesign removed the home button from the design. That allowed for a larger OLED screen, and those functions moved to other places, including more swiping interactions and other buttons.  The iPhone X also uses face scanning technology to unlock the phone.

Executives take heed, lessons from this redesign can be applied to innovation in operations management:

  1. Encourage employees to use a forward-thinking approach
  2. Encourage small scale testing without punishment for failures
  3. Welcome ideas from all sources, not just from research and development

Discussion Questions
1. Should Apple have removed the home button from the iPhone X?

Guidance: Interesting question with no one right answer.  On one hand, people like to keep things the same.  The old adage of “if it ain’t broke, don’t fix it” could be applied in this case.  People are familiar with the home button and its functions on their smart phone.  When changing to a new smart phone, a home button makes the learning or transition easier.

Should the home Continue reading

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Mickey D and the 1-2-3 Dollar Menu

Mickey D and the 1-2-3 Dollar Menu

December 23, 2017

Article Title: No Matter How McDonald’s Tries To Go Upscale, The Dollar Menu Lures It Back

Author of Article: Micheline Maynard

Date of article: December 6, 2017

Source URL: https://www.forbes.com/sites/michelinemaynard/2017/12/06/no-matter-how-mcdonalds-tries-to-go-upscale-the-dollar-menu-lures-it-back/#6436dc1347eb

McDonald’s is implementing a 3-tier value menu strategy that allows it to better compete with other bargain fast-food chains such as Taco Bell.  This is McDonald’s attempt to shift its operations strategy from a focus on quality (better burgers with healthier ingredients) and speed (mobile and kiosk ordering) to cost.

The new 3-tier value menu is a twist to McDonald’s popular Dollar Menu.  It gives McDonald’s the flexibility of offering customers three categories of food priced at $1, $2, and $3 without sacrificing profit margins.

Discussion Questions
1. What is McDonald’s operations strategy in 2018?

Guidance: Discussion may focus on operations strategy, competitive priorities, and product design.

2. How has McDonald’s changed its operations strategy in the past to remain competitive in the fast food industry?

Guidance:  Discussion may focus on the dollar menu, upscale burgers, cleaner ingredients, faster technology, and/or healthier offerings.

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Gucci Designs its Supply Chain

Gucci Designs its Supply Chain

November 16, 2017

Article Title: Gucci’s Surge and the Power of a Responsive Supply Chain

Author of Article: BOF Team

Date of article: October 27, 2017

Source URL: https://www.businessoffashion.com/articles/this-week-in-fashion/guccis-surge-and-the-power-of-a-responsive-supply-chain (Professional BOF membership required to access the article.)

With third-quarter revenue up 28%, Gucci is doing something right. The article describes Gucci’s moves to a more responsive supply chain by focusing on vertical integration of design and production.  Their focus on just-in-time manufacturing is intended to cut lead time from weeks to days.

Discussion Questions
1. How does Gucci create an order winner in the digital age?

Guidance: Review order winners/qualifiers, lean manufacturing and lean supply chains;  Students can then create a table showing order qualifiers relationship to lean manufacturing and lean supply chain concepts that help support the order qualifiers.  A discussion then can then ensue about which order qualifiers can become order winners for Gucci.

2. Can a supply chain be responsive without a just-in-time business model?

Guidance: This is a thought question for students to grapple with via classroom debate.  Suggest having half the class develop a 2 minute presentation arguing that only responsive supply chains require just-in-time and the other half Continue reading

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