Cruise, an autonomous vehicle start up owned by General Motors and Honda, developed a self-driving, electric car for shared ownership called Origin to provide driverless ride-sharing services. Origin is a shuttle-like, all-electric vehicle that is environmentally friendly, affordable, modular, long-lasting, and safe.
Video Spotlight: Introducing the Cruise Origin (Cruise, Jan 21, 2020)
This post is based on the CNBC article, Debut of GM’s Cruise Origin shows the future of ride-sharing, autonomous vehicles is a box, by Michael Wayland and Lora Kolodny, January 23, 2020, and the YouTube video in the Video Spotlight. Image source: Shutterstock/metamorworks
1. Is the debut of Origin considered an operations strategy of Cruise? Explain.
Guidance: Yes. Origin is a strategic operations decision in the area of product design to enable Cruise’s future vision of the auto industry
2. What are the product design considerations of Origin?
Guidance: The product design considerations of Origin include environmental friendliness, affordability, modularity, safety, reliability, and shared mobility.