Nike Withdraws Betsy Ross Flag Sneaker from Market

Nike Withdraws Betsy Ross Flag Sneaker from Market

August 4, 2019

Nike has withdrawn their Air Max 1 Quick Strike Fourth of July shoe.

The shoe features an early U.S. flag, commonly referred to as the Betsy Ross Flag.  Nike decided to pull the shoe from the market after Colin Kaepernick expressed concerns about what the Betsy Ross flag represented.

The shoes were already in retail stores in anticipation of the July 4th holiday sales.  A handful of these shoes had already been sold.


Video Spotlight:  Nike pulls ‘Betsy Ross flag’ sneakers after Colin Kaepernick steps in


This post is based on the NBC News article, Nike Pulls Betsy Ross Flag Shoes after Kaepernick Complaint, Report Says, by Ben Kesslen, July 2, 2019, and the YouTube video, Nike pulls ‘Betsy Ross flag’ sneakers after Colin Kaepernick steps inby CNBC Television, July 2, 2019. Image source: Library of Congress, Prints and Photographs Division (LC-USZC4-2998).

Discussion Questions: 

1. With the shoe already in stores, what operations management issues have arisen with Nike’s decision to withdraw the shoes?

Guidance: Immediately, Nike needs to retrieve the sneakers from the stores.  There is an added problem in that there are Nike Shoe collectors, and Continue reading

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