Zipline Drones to the Rescue

Zipline Drones to the Rescue

April 15, 2018

Zipline, which launched its drone delivery service for life-saving blood supplies in Rwanda in October 2016, now reveals the next generation of autonomous drones, the fastest commercial drones on earth.

With about a 30 minute delivery time, blood can now quickly reach a population of 10 million people who utilize hospitals and clinics across the rugged and mountainous country.  Drones are launched from a distribution center, and the fixed-wing planes cruise at speeds of about 101 km/h to their destinations where the boxed blood is then parachuted to the ground.

With a top speed of 128 km/h, they are four times faster than traditional quadcopters, and their range is much greater.  The new drone will make it possible to launch a fulfillment order within one minute of its receipt, as compared to the previous ten minutes, and the number of daily delivery flights will increase from 50 to 500.

Zipline, whose logistics were mapped with help from UPS, has saved many lives since its inception by delivering critical blood in a timely way.

This post is based on two articles: DroneLife.com’s 1 Minute Fulfillment. 101 KPH Delivery. Zipline Announces New Drones, by Miriam McNabbon, April 4, 2018, Continue reading

Facebook
Google+
http://ominthenews.com/tag/product-design">
Twitter
H&M May Be Going Out of Style

H&M May Be Going Out of Style

H&M, the Swedish fashion retailer, became famous for rapid conversions of runway fashions into affordable street clothing. This strategy led to stellar growth with thousands of store openings worldwide.

Lately, the company seems to have lost its momentum. Store sales have slowed, and unsold inventory has piled up. Clothing trends are very short-lived, making it difficult to introduce new products in a timely fashion (no pun intended).

This post is based on the NY Times article, H&M, a Fashion Giant, Has a Problem: $4.3 Billion in Unsold Clothes, by E. Paton, March 27, 2018. Image source:
Erica Simone Leeds
.

Discussion Questions

1. What factors have contributed to H&M’s sluggish store sales?

Guidance: Discuss the intense competition from Zara and other competitors, the decline in brick-and-mortar retail store sales, distasteful advertising, the inability to respond quickly to changes in demand globally, and top management’s apparent failure to identify the roots of the problem and fix it.

2. According to the author of the article, luxury brands and quality apparel have made a come-back. From a product design perspective, what does it mean for H&M?

Guidance: Discuss the place of H&M’s fashions in the product life cycle (maturity/decline). Continue reading

Facebook
Google+
http://ominthenews.com/tag/product-design">
Twitter