McDonald’s continues to make changes to its product in response to customer-driven initiatives.
Recent changes include:
- using fresh rather than frozen beef and cooking to order for Quarter Pounders.
- removing artificial ingredients from Big Macs, Chicken McNuggets, and Egg McMuffins.
Now, almost two-thirds of McDonald’s burgers and sandwiches in the United States will contain no artificial flavors, no artificial preservatives, and no added color. To accomplish this goal, artificial preservatives were removed from American cheese, Big Mac’s Special Sauce, and many hamburger buns.
Other initiatives include sustainably sourced McCafe coffee by 2020, and cage-free eggs by 2025. McDonald’s is also looking at beef from producers that follow sustainability programs.
Video Spotlight: McDonald’s removes more fake ingredients from menu
This post is based on the Food Bev article, McDonald’s to remove artificial ingredients from its burgers, by Martin While, September 28, 2018; the McDonald’s press release, McDonald’s USA Reveals Changes to its Classic Burgers, September 26, 2018; and the YouTube video, McDonald’s removes more fake ingredients from menu, by Bloomberg Markets and Finance, September 27, 2018. Image source: © McGraw-Hill Education/Mark Dierker.
1. What is driving this change?
Guidance: McDonald’s is obviously feeling Continue reading