The Rebirth of Ice Cream Deliveries

The Rebirth of Ice Cream Deliveries

In the early 1900s, salespeople delivered Wall’s ice cream on tricycles. Today, the concept is resurrected.

Thomas Wall started selling ice cream as a seasonal product designed to offset slumping sausage sales during the summer. Lever Brothers bought Wall’s company; it later merged with Maragarine Unie to become Unilever, a multinational corporation now known as the “king of ice cream.”  Sold in 63 countries, its ice cream brand portfolio now accounts for 19% of the global market. In 2020, as the pandemic lingered on and people spent more time at home, the company brought back the old concept of delivering ice cream on wheels, but this time directly to consumers’ homes. The company constantly innovates. Nevertheless, uncertainty about future lockdowns in 2021 makes the next big idea a little elusive.


Video Spotlight: How a Viennetta Is Made


This post is based on the CNN article, This Company Conquered the Ice Cream Market. Home Delivery Is the Final Frontier, by H. Ziadi, November 14, 2020, and the YouTube video, How a Viennetta Is Made, by d100965, November 17, 2013. Image source: M. Unal Ozmen / Shutterstock.

Discussion Questions:

1. Describe the evolution of ice Continue reading

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Pandemic Pushes Grocers to Adopt New Tech

Pandemic Pushes Grocers to Adopt New Tech

October 14, 2020

The pandemic has created a need by grocers to make customers feel safer.  As a result, contactless technology is being retrofitted to brick-and-mortar stores.

Price Chopper, Wegmans, and Giant Eagle have introduced checkout-free technology in some stores.  Grocery chains were reluctant to invest in technology given the low profit margins in the industry, but the pandemic has put an emphasis on checkout safety and speed.


Video Spotlight: 


This post is based on the CNBC article, How the coronavirus pandemic helped convince grocery chains to experiment with new tech, by Annie Palmer and Melissa Repko, September 9, 2020, and the YouTube videos in the Spotlight. Image source: Cryptographer/Shutterstock

Discussion Questions:

1. Given the pandemic, one order qualifier that is emerging is checkout speed at a grocery store.  Research several contactless technologies Continue reading

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New Service Process Designs at Fast Food Restaurants

New Service Process Designs at Fast Food Restaurants

September 28, 2020

Taco Bell, Shake Shack and Burger King are introducing new service process designs. These changes allow for more drive-thru lanes and increase automated pick-up in the store and at walk-up windows.

The changes are in response to the 26% increase in drive-thru orders during the pandemic.  The new stores also shrink the total building square footage of the restaurants, due to less indoor seating requirements.

Contactless customer order and pick up is a key feature in the new designs as well.


Video Spotlight: 


This post is based on the CNBC article, These restaurant chains are unveiling new designs inspired by the pandemic, by Amelia Lucas, September 5, 2020, and the YouTube videos in the Spotlight. Image source: calimedia/Shutterstock

Discussion Questions:

1.  What are the order qualifiers being addressed by the new designs mentioned in the article?

Guidance: Students should agree that delivery speed is the major order qualifier.  Continue reading

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