Do you love traveling but hate carrying luggage? There might be a new product that is just right for you. Unbound Merino is a line of travel clothes (t-shirts, hoodies, underwear, and socks) that can be worn for days, even weeks without washing.
Sound far-fetched? Apparently, the merino wool apparel claimed to repel odor and sweat is very popular among Silicon Valley professionals.
Video Spotlight: The Unbound Merino Compact Travel Hoodie
This post is based on the Forbes article, This Travel Clothing Brand Cofounder Can Go Anywhere in the World with Just One Backpack, by S. Dundas, October 31, 2018, and the YouTube video, The Unbound Merino Compact Travel Hoodie, by Unbound Merino, April 24, 2018. Image source: Gregory Kramer/Getty Images.
1. What external factors created opportunities for the development of this clothing line? Do you foresee external threats in the near future?
Guidance: Review the external factors typically involved in a SWOT analysis. A strong economy (the clothes are rather pricey), existing technology in product components and processes, a lack of competition in everyday merino wool clothing, and growth in international travel created opportunities for Unbound Merino’s business.
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