Walmart’s Produce 2.0 Plan

Walmart’s Produce 2.0 Plan

December 9, 2019

Walmart is making plans to renovate its produce department with wider aisles, low-profile displays, new signage, and segmented organic offerings.

Walmart will consider the change a success if shoppers add produce to their basket while shopping in other departments, essentially making Walmart a one-stop shop for consumers.


Video Spotlight: Walmart to redesign produce section


This post is based on the Produce Retailer article, Produce 2.0 ‘very important move in the right direction’ for Walmart, by Ashley Nickle, November 26, 2019, and the YouTube video Walmart to redesign produce section, by Newschannel 9 WSYR Syracuse, November 21, 2019. Image source: Shutterstock/Iakov Filimonov.

Discussion Questions:

1. Why is Walmart investing in its produce business?

Guidance: Walmart wants to position itself as a complete one-stop retailer that customers will think of as a place to buy everything including produce.

2. Is Walmart’s Produce 2.0 a strategic operational decision?  Explain.

Guidance: Produce 2.0 is a strategic operational decision because it enables Walmart to compete better by raising its reputation as a non-traditional grocer and providing customers with a better one-stop shopping experience.

Facebook
Twitter
Oral-B’s Genius X-Factor

Oral-B’s Genius X-Factor

November 14, 2019

Oral-B introduced a “smart” electric toothbrush called Genius X that connects to your smartphone to help you brush better using artificial intelligence.

The app informs you with a rating for how well you brushed – where you applied too much pressure or missed certain spots.  Genius X is an improvement over earlier models, as you don’t need the phone’s camera or the help of a dentist to perfect your brushing.


Video Spotlight: Oral-B Genius X first impressions of the AI toothbrush


This post is based on The Verge article, Oral-B’s new $220 toothbrush has AI to tell you when you’re brushing poorly, by Jay Peters, October 25, 2019, and the YouTube video, Oral-B Genius X first impressions of the AI toothbrush, by TechAdvisor, February 26, 2019. Image source: sebra/Shutterstock

Discussion Questions:

1. What role does technology play in introducing Oral-B’s Genius X toothbrush?

Guidance: Oral-B has integrated artificial intelligence in its core product to improve its design and maintain its position as a leader in Internet-Of-Things technology.

2. What are the strategic implications of Oral-B’s focus on innovating electric toothbrushes?

Guidance: Oral-B maintains leadership in product innovation, demonstrates its competence in integrating technology in Continue reading

Facebook
Twitter
Alexa Is Everywhere

Alexa Is Everywhere

October 6, 2019

Amazon is leading the Internet of Things market by infusing its virtual assistant, Alexa, into clocks, ovens, speakers, earbuds, and glasses.

With these new products, users can ask questions, voice-control devices, and auto-program appliances from anywhere, anytime. It essentially allows Amazon’s virtual assistant to manage their home as well as their daily lives.

Wearables such as earbuds makes shopping more convenient for users, for instance, by keeping users informed about the best deals and location of products on store shelves while shopping in brick-and-mortar stores.


Video Spotlight: Amazon’s Echo Buds hands-on first impressions


This post is based on the CNN article, Amazon is adding Alexa into earbuds, eyeglasses, high-end speakers and even an oven, by Rachel Metz, September 25, 2019, and the YouTube video, Amazon’s Echo Buds hands-on first impressions, by CNET, September 25, 2019. Image source: travelbetter.co.uk / Alamy Stock Photo

Discussion Questions:

1. What is the operational significance of Amazon’s Alexa-infused product offerings?

Guidance: The operational significance includes allowing Amazon to maintain its lead in the Internet of Things market, expand its customer base, and increase demand for its products.

2. What are the reasons for Amazon to extend its Alexa-infused products from home Continue reading

Facebook
Twitter