Design Cycle for GM’s Hummer EV Cut by 3 Years

Design Cycle for GM’s Hummer EV Cut by 3 Years

January 20, 2021

With its Hummer EV, GM has cut 3 years out of its usual 5-year design time.

GM says that the new development process is saving $1.5 billion annually. GM is using new technologies such as virtual product testing and hardware-in-the-loop testing to cut product development time dramatically.  It also helps that the Hummer EV is using a battery that was previously developed and has far fewer parts compared to combustion engine technology.

Testing virtual parts saves money since 3-D printed parts can cost 10-20 times more than mass produced parts do. Virtual reality is being used by human test drivers to further reduce development time.


Video Spotlight: 


This post is based on the CNN article, GM is making the Hummer EV in record time. Here’s how, by Peter Valdes-Dapena, November 21, 2020; the Detroit Continue reading

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Straight to the Moon, Adidas

Straight to the Moon, Adidas

December 8, 2019

Adidas is partnering with the International Space Station to perform product testing in a microgravity environment to improve soccer ball and shoe design. Sustainability is also being studied to account for reuse of every gram of material.

Adidas hopes to learn how to improve sustainable manufacturing as a result of this partnership.


Video Spotlight:


This post is based on the CNN article, Adidas is partnering with the International Space Station to test products in space, by Allen Kim, November 5, 2019, and the YouTube videos in the Video Spotlight. Image source: NASA.

Discussion Questions:

1. Jeff Bezos has a vision of manufacturing on the Moon, given the possibilities noted in the article.  How does Adidas’ research with the ISS position the company for future growth via a Moon-based manufacturing facility?

Guidance: Adidas clothing and footwear could be supplied to the Bezos Moon facility.  In addition, all of the private firms with space manufacturing ambitions could be supplied with Adidas gear.  This question is aimed at getting students to recognize that space manufacturing could be a Continue reading

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Knock Knock, It’s Walmart

Knock Knock, It’s Walmart

December 2, 2019

Walmart launched inHome Delivery as a new service recently. The retailer has also partnered with a company called Level Home. That company’s Level Lock product, available through WalMart, allows entry to a home without having to install additional hardware to a door.  The Level Lock is attached to your current door lock and can be installed in ten minutes with a screwdriver.

For Walmart’s inHome Delivery, employees deliver groceries to your pantry and refrigerator while wearing cameras, using a one-time access code provided by Level Home for added security.


Video Spotlight:


This post is based on the CNN article, This smart lock lets Walmart deliver groceries inside your home – – no key needed, by Parija Kavilanz, November 13, 2019, and the YouTube videos linked in the Video Spotlight. Image source: Shutterstock/Alexander Kirch

Discussion Questions:

1. How important was it for Level Home to partner with Walmart? What are the major product development benefits of this partnership?

Guidance: Students should recognize that Walmart’s funding and interest in this technology will provide Level Home with resources to Continue reading

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