Synthetic Milk Could Replace Milk

Synthetic Milk Could Replace Milk

March 10, 2019

Perfect Day Foods is planning to produce a synthetic milk that is very similar to milk.  The company even claims that their synthetic milk taste more like milk than real milk.

The firm uses a fermentation process to product the synthetic milk. Its product is gluten-free, soy-free, lactose-free, and nut-free.  It’s also more environmentally friendly, as the production of milk from plant-based material is more efficient than traditional milk production.


Video Spotlight: Changing the Dairy Industry by Perfect Day


This post is based on the NBC News article, Fake Milk Is Real News, As Synthetic Alternatives Threaten Traditional Dairy Farms, by Cassie Slane, February 19, 2019, and the YouTube video, Changing the Dairy Industry by Perfect Day, by Slush, December 5, 2017. Image source: © McGraw-Hill Education/Jack Holtel

Discussion Questions:

1. What potential problems to the supply chain does Perfect Day Foods’ synthetic milk cause?

Guidance: Perfect Day Foods’ process is potentially a disruptive technology.  It could change how milk is produced.  Current dairy production could be replaced, along with its current supply chain.  Dairy farmers are already facing falling prices and competition from other plant-based milks.  Details regarding this Continue reading

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Repackaging Tide For Amazon

Repackaging Tide For Amazon

December 18, 2018

Tide has been re-packaged for more efficient e-commerce delivery.  The new packaging uses 60% less plastic and does not require as much cardboard or bubble wrap.  It is lighter and more space efficient for packing on delivery trucks.


Video Spotlight: Why Tide will ship in a shoe box


This post is based on the CNN article, Tide in a box is coming to Amazon for easier shipping, by Nathaniel Meyersohn, November 12, 2018. Image source: Zoonar GmbH / Alamy Stock Photo.

Discussion Questions:

1. How does the new Tide packaging address sustainability?

Guidance: Students should easily note that Tide’s new packaging reduces materials substantially.  The instructor could continue the discussion by asking students “what other consumer goods could be more sustainably packaged and how would you suggest this be done?”.

2. Identify the tasks required to develop this new Tide package as a part of new product development.

Guidance: Students should review the topic of new product development.  This is an exercise designed to help students understand the complexity involved in a company when changing packaging.  Discussion should include mention of changes to the manufacturing processes, quality management systems, sourcing of packaging Continue reading

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