Repackaging Tide For Amazon

Repackaging Tide For Amazon

December 18, 2018

Tide has been re-packaged for more efficient e-commerce delivery.  The new packaging uses 60% less plastic and does not require as much cardboard or bubble wrap.  It is lighter and more space efficient for packing on delivery trucks.


Video Spotlight: Why Tide will ship in a shoe box


This post is based on the CNN article, Tide in a box is coming to Amazon for easier shipping, by Nathaniel Meyersohn, November 12, 2018. Image source: Zoonar GmbH / Alamy Stock Photo.

Discussion Questions:

1. How does the new Tide packaging address sustainability?

Guidance: Students should easily note that Tide’s new packaging reduces materials substantially.  The instructor could continue the discussion by asking students “what other consumer goods could be more sustainably packaged and how would you suggest this be done?”.

2. Identify the tasks required to develop this new Tide package as a part of new product development.

Guidance: Students should review the topic of new product development.  This is an exercise designed to help students understand the complexity involved in a company when changing packaging.  Discussion should include mention of changes to the manufacturing processes, quality management systems, sourcing of packaging Continue reading

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Procurement May Need to Buy a Clue

Procurement May Need to Buy a Clue

November 5, 2018

The procurement function should reduce its focus on cost cutting and place more emphasis on supplier collaboration.

Supplier collaboration can lead to shorter new product development, potentially discover value added opportunities for all parties, and potentially lead to new product development itself.

The key is shared data and analytics in a collaborative environment.

This post is based on the Supply Chain Digital article, From periphery to driving force – procurement tech is enabling innovation, by Alex Saric, October 6, 2018 Image source: Shutterstock / Syda Productions.

Discussion Question:

1. What happens to new product development within a company if key suppliers’ only concern is cost reduction?

Guidance: Students should review new product development and sourcing.  What happens to quality if there is excessive cost pressure on suppliers?  Is there incentive for suppliers to provide knowledge and help if costs are the only concern by the buyer?  The students should see that a cost reduction focus on sourcing can lead to many poor outcomes if not coupled with long term partnership arrangements.

2. Will sharing data and analytical outcomes with key suppliers be dangerous to the company? What incentives could be put in Continue reading

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