Coca-Cola Is Killing Zombies

Coca-Cola Is Killing Zombies

September 28, 2018

Is Coca-Cola hunting zombies?

Yes, but in this case a zombie is a product whose sales have not grown over the last three years.  Coca-Cola CEO James Quincey requests “zombie reviews” for each market using a guide that was developed for these reviews.

Already this year, Coca-Cola’s Middle East and North Africa business units have identified over 125 zombies that have been or will be removed by the end of the year.

This post is based on the Beverage Daily article, Coca-Cola Steps Up the Zombie Hunt: More Than 100 Products Identified For Elimination, by Rachel Arthur, August 13, 2018. Image source: Shutterstock / Gillian Entress.

Discussion Questions:

1. Why eliminate zombies?

Guidance: As the article states, removing zombies reduces complexity.  Resources that went to zombies could be diverted to “star” products or to introducing new products.  These resources cross the entire organization from the marketing department through the supply chain.  This reduction of complexity make it easier to efficiently run the entire supply chain.  Ideally, this will put the resources on the products that will produce the most revenues for the organization.

2. Any potential problems with killing the zombies?

Guidance Continue reading

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Drones in the Warehouse

Drones in the Warehouse

September 7, 2018

Digital inventory management in warehouses is made possible by “plug-and-play aerial robots”.  Warehouse drones can be trained to scan and track inventory much faster than humans.

The resulting inventory information is uploaded to the cloud for warehouse/inventory management synchronization.  With better inventory tracking at warehouses, inventory moves faster throughout the supply chain, adding values to companies that invest in digital inventory management technology.


Video Spotlight: Digital Inventory – PINC


Businesses are exploring drone use throughout the supply chain. Check out previous OM in the News posts about last-mile delivery and medical deliveries to geographically isolated regions.

This post is based on the Supply Chain 24/7 article, Can Warehouse Robots Help You Manage Inventory Better?, by Matt Yearling, July 14, 2018; and the YouTube video, Digital Inventory – PINC, by PINC, May 16, 2018. Image sources: Getty Images/iStockphoto, ©DreamPictures/Blend Images.

Discussion Questions:

1. What are the operational benefits of digital inventory management?

Guidance: A list of benefits are included in the article, including 24/7 operation, faster scanning, higher accuracy, reduction of operational expenses, improvement on employee safety, better understanding of inventory levels, and faster inventory movement throughout the supply chain. Students may identify other Continue reading

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