Amazon Prime Moves to 1-Day Free Shipping

Amazon Prime Moves to 1-Day Free Shipping

Amazon has announced its plan to shift Prime to free 1-day shipping in the near future. The current Prime shipping plan on most items is two days.

The rollout will be gradual, with certain areas receiving 1-day shipping sooner.

At present, Amazon Prime offers a variety of delivery speeds depending on your location and the product offered.  In order to accomplish 1-day shipping, Amazon plans to spend over $800 million in the second quarter of 2019.


Video Spotlight: Amazon is making 1-day shipping the new standard for Prime members


This post is based on the USA Today article, Amazon’s 1-Day Free-Shipping Plan Changes the Game Again, by Daniel B. Kline, April 29, 2019; and the YouTube video, Amazon is making 1-day shipping the new standard for Prime members, by CNBC Television, April 26, 2019. Image source: Image Source/Shannon Fagan

Discussion Questions:

1. Should Amazon make this change to 1-day free shipping?

Guidance: It is a definite game changer. Competitors such as Walmart and Target have been changing their operations to address Prime’s 2-day shipping.  Amazon has upped the expectation on delivery speed again.

2. What changes will Amazon need to make to accomplish 1-day Continue reading

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