If you are a retailer, how do you compete against Amazon and Amazon Prime with its free 2-day delivery? The answer could be to deliver from the store.
Many retailers have more stores than Amazon has distribution centers. If you can effectively manage the inventory across stores, you could have a delivery advantage over Amazon from both a cost and time perspective.
However, Amazon is working hard to make same-day deliveries available to more customers. Currently, select items are available for same day delivery in over 8,000 cities.
Many other retailers are working on same-day delivery using the same concept of shipping from the retail store, including Walmart, Home Depot, Target, Macy’s, and J C Penney’s.
Zara is relatively late to the same-day delivery market. But, Zara’ Fast Fashion deserves fast delivery. They have broken traditional logistics and supply chain approaches to get new designs to customers quickly. They now hope to do the same in the last mile delivery to customers.
Video Spotlight: Zara Rolling Out Ship From Store Service
This post is based on the Forbes article, Zara’s Big Ship-From-Store Push Underscores Retail’s Bricks-Serving-Clicks Movement, by Barbara Thau, July 31, Continue reading