Virgin Hyperloop: First New Mass Transport in 100 Years?

Virgin Hyperloop: First New Mass Transport in 100 Years?

March 2, 2021

Jay Walder, CEO of Virgin Hyperloop, is in the news again, this time pitching the idea of a 43-minute commute from San Francisco to Los Angeles.

A new concept video accompanies images of what customers of the future can expect.  Walder envisions this technology being used primarily for “short haul” routes for both passengers and cargo, and touts it as the first new form of mass transportation in 100 years.


Video Spotlight: 


This post is based on the Fox Business article, Virgin Hyperloop reveals passenger experience on high-speed trains, by Ann Schmidt, February 3, 2021, and the YouTube videos in the Spotlight. Image source: Amy Johansson/Shutterstock

Discussion Questions:

1.  In what phase of the product life cycle are hyperloops?

Guidance: Hyperloop technology is in the earliest introductory phase. This is a time when a lot of money needs to be invested in developing the product, introducing it and its uses, and marketing its potential.

A number of different companies and business leaders are in a race Continue reading

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Barnes and Noble CEO Decentralizes Purchasing

Barnes and Noble CEO Decentralizes Purchasing

February 15, 2021

Breathing life back into bookstores is a passion of James Daunt, the latest in a string of CEO’s tasked with helping Barnes & Noble make a comeback.

Daunt’s strategy centers around decentralized purchasing and granting store managers freedom to choose a look and feel that caters to local residents and draws customers in.  He is fighting for the future of brick and mortar booksellers and is determined to win.


Video Spotlight: 


This post is based on the Fox Business article and video, Barnes & Noble’s new boss tries to save the chain – and traditional bookselling, by Jeffrey A. Trachtenberg, December 5, 2020; the Forbes article, Will Barnes & Noble’s Next Chapter Be Its Last?, by Russell Raath, February 9, 2021; and the YouTube videos in the Spotlight. Image source: PIXTAL/AGE Fotostock

Discussion Questions:

1.  How do Daunt’s new purchasing policies differ from those of the past?

Guidance: The strategies that grew Barnes & Noble into a huge success Continue reading

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No Longer The Aisle of Lost Toys

No Longer The Aisle of Lost Toys

January 8, 2021

What’s old is new again!  Toy makers have enjoyed strong sales as nostalgic parents remember their own childhood favorites and purchase them for their kids.

By October 2020, sales had climbed 18% year-over-year, driven by classics like Barbie, Legos, Lincoln Logs, Lite-Brite, Hot Wheels, and a host of board games and puzzles.

In contrast to other market segments that have suffered in the pandemic, parents looking for open-ended play options that get their kids off their computers and smart phones are willing to spend on toys to keep them busy.


Video Spotlight: 


This post is based on the Washington Post article, Mattel forecasts holiday season growth as toy demand surges, by Abha Bhattarai, October 29, 2020; the CNBC article, Mattel forecasts holiday season growth as toy demand surges, by Reuters, October 22, 2020; the New York Magazine article, The Holiday Toys to Buy Before They Sell Out, According to Toy Experts, by Liza Corsillo, December 17, 2020; and the YouTube videos in the Continue reading

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