Alibaba is experimenting with robots and software applications to streamline the restaurant ordering and wait staff service processes.
Customers check in at a kiosk and are provided a QR code to track their order through the system. They walk around the market and choose fresh foods, then the food is robotically delivered to refrigerated storage until the customer is seated. Humans still prepare the meal, but instead of handing it off to a waiter, the meal is placed in a “pod” and delivered via conveyor belt to the customer’s table.
Video spotlight: Hema’s New ‘Robotic Restaurant’
This post is based on the Business Insider article, Robots are replacing waiters and delivering fresh seafood right to people’s tables at Alibaba’s high-tech restaurant in Shanghai, by Prachi Bhardwaj, July 2, 2018, and the YouTube video, Hema’s New ‘Robotic Restaurant’, by Alibaba Group, June 26, 2018. Image sources: Corbis/Superstock and Shutterstock / GreenLandStudio.
1. Would the service delivery model Alibaba is pioneering, with advanced robots and conveyor-belt delivery, be acceptable to domestic customers at a fast food restaurant? What about a fine dining restaurant?
Guidance: Students should review the concepts of servicescape, service delivery, and service Continue reading