Lego has vowed to remain innovative while producing the same 86-year-old product.
Long-time favorites among children all over the world, Lego bricks have made successful appearances in movies and in video games to attract new generations. Despite the longevity of the legendary toys on the marketplace, Lego wants to cement its image as an educator by producing an environmentally friendly product.
Lego bricks are made of durable, safe, polished, and colorful petroleum-based plastic. The search for a plant-based alternative has proven challenging, but Lego is determined to keep trying.
Video Spotlight: Lego to launch sustainable bricks made from sugar cane
This post is based on the New York Times article, Lego Wants to Completely Remake Its Toy Bricks (Without Anyone Noticing), by S. Reed, August 31, 2018; and the YouTube video, Lego to launch sustainable bricks made from sugar cane, by Dezeen, March 5, 2018. Image source: Cr-Management GmbH & Co. KG/Getty Images.
1. Which one(s) of the Three Rs does Lego pursue in its current manufacturing operations? How would you characterize the company’s carbon footprint?
Guidance: Review the three Rs: reduce, reuse, recycle. Currently, Lego reduces its use of petroleum-based plastic by using Continue reading