KFC’s Limited-Time Menu

KFC’s Limited-Time Menu

September 29, 2019

KFC has been utilizing its limited-time menu by launching 3 chicken sandwiches over the summer and early fall 2019.

In July, the company released its Cheetos Chicken sandwich.  In late August, KFC introduced the plant-based Beyond Chicken sandwich (okay, so technically it isn’t chicken), which sold out in a matter of hours (see our OM In The News post about it.).  And in September, KFC introduced its KFC & Doughnuts sandwich—replacing the bun with doughnuts.

In all three cases, the items were/are available only for a limited time.


Video Spotlight: KFC debuts new chicken and donut sandwich


This post is based on the Washington Post article, KFC’s New Fried Chicken and Doughnut Sandwich Is Terrifying and Delicious, by Emily Heil, September 24, 2019; the Washington post article, KFC’s Cheetos Chicken Sandwich Looks Toxic and Tastes Like A Missed Opportunity, by Maura Judkis, July 17, 2019; and the YouTube video, KFC debuts new chicken and donut sandwich, by WCNC, September 18, 2019. Image source: Pixtal/AGE Fotostock

Discussion Questions:

1. What Operations Management problems does a limited-time menu present?

Guidance: Limited-time menu items presents several problems from an operations management perspective.  One Continue reading

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KFC’s Newest Secret Spice: Beyond Meat

KFC’s Newest Secret Spice: Beyond Meat

September 16, 2019

KFC’s Atlanta test of Beyond Meat’s plant-based chicken sold out in just five hours, demonstrating a market hungry for more alternatives to traditional fast food meats.

KFC is the first fast food restaurant to offer the product.  Soon it plans to serve up both chicken nuggets and bonefree wings in 6- and 12-piece combo meals, in addition to having an a la carte nugget option.


Video Spotlight: Beyond Meat Testing Fake Chicken at KFC


This post is based on the CNN article, KFC will start testing Beyond Meat fried chicken, by David Goldman, August 26, 2019; the Barrons article, Beyond Meat’s Test at KFC Shows There’s a Market for Alternative Chicken  and the YouTube video, Beyond Meat Testing Fake Chicken at KFC, by Bloomberg Markets and Finance, August 26, 2019. Image source: (c) Ingram Publishing / Alamy

Discussion Questions:

1. What challenges will KFC face when adding plant-based chicken products to its menu?

Guidance: Correctly forecasting demand for a product that is truly new can be challenging.  As demonstrated recently at Popeye’s with a much less “innovative” product, product shortages can cause mayhem for restaurants which do not correctly forecast and obtain Continue reading

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