Did Disney Forecast the Demand Drop For Galaxy’s Edge?

Did Disney Forecast the Demand Drop For Galaxy’s Edge?

August 22, 2019

Disney, worried about park overcrowding and negative guest experiences with the opening this summer of the Star Wars Galaxy’s Edge attraction, managed instead to kill off demand.

Ticket prices were higher, annual pass holders faced blackout dates, guests required reservations to ride the new Star Wars ride, and hotel prices went up in front of anticipated demand.  These plans were so “successful” in warding off an onslaught of guests that park attendance dropped three percent over the summer.

In addition, some guests may be holding off till the second Star Wars ride opens at the Anaheim Disneyland in January, while fans of the Orlando park are awaiting their first one at the end of this August.

Despite lower attendance, higher ticket prices contributed to a 10% jump in average guest spending, while hotels saw their occupancy rates increase from 86% to 88%.


Video Spotlight: WHAT’S HAPPENING with Star Wars Galaxy’s Edge?!


This post is based on the Business Insider article, Disney Discouraged “Star Wars” Fans From Visiting Its New Galaxy’s Edge Area, and Domestic Park Visits and Profits Dropped, by Theron Mohamed, August 7, 2019; the Fox News article, Disney CEO partially blames Star Wars land for Continue reading

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Is Dining Out on Its Way Out?

Is Dining Out on Its Way Out?

The restaurant industry is no longer benefiting from a growing economy.

Numerous factors have contributed to lower sales and meager profit margins, forcing the industry to identify its mistakes, reevaluate trends, and hopefully, clear the path for a future renaissance.


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This post is based on the Washington Post article, We’ve Just Lived through the Greatest Period of Restaurant Growth in U.S. History. Here’s Why It’s Ending, by L. Reiley, July 8, 2019, and the YouTube video, Mikael Jonsson. Discussing: Specialisation – The Future of Fine Diningby Foodontheedge, December 18, 2015. Image source: DreamPictures/Blend Images LLC.

Discussion Questions: 

1. What forecasting technique could you use to predict demand in the restaurant industry for the next three years? What predictor variables would you include in your model?

Guidance: Forecasts for the next three years would involve a trend (not necessarily linear) and a regression model. According to the article, likely predictors may include economic indices, number of competitors, costs, socio-economic factors, mall traffic, lending rates, demographic variables, etc.

2. Based on the article, at what stage of the service life cycle is Continue reading

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