Coca-Cola Is Killing Zombies

Coca-Cola Is Killing Zombies

September 28, 2018

Is Coca-Cola hunting zombies?

Yes, but in this case a zombie is a product whose sales have not grown over the last three years.  Coca-Cola CEO James Quincey requests “zombie reviews” for each market using a guide that was developed for these reviews.

Already this year, Coca-Cola’s Middle East and North Africa business units have identified over 125 zombies that have been or will be removed by the end of the year.

This post is based on the Beverage Daily article, Coca-Cola Steps Up the Zombie Hunt: More Than 100 Products Identified For Elimination, by Rachel Arthur, August 13, 2018. Image source: Shutterstock / Gillian Entress.

Discussion Questions:

1. Why eliminate zombies?

Guidance: As the article states, removing zombies reduces complexity.  Resources that went to zombies could be diverted to “star” products or to introducing new products.  These resources cross the entire organization from the marketing department through the supply chain.  This reduction of complexity make it easier to efficiently run the entire supply chain.  Ideally, this will put the resources on the products that will produce the most revenues for the organization.

2. Any potential problems with killing the zombies?

Guidance Continue reading

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Maria, a Killer Hurricane

Maria, a Killer Hurricane

September 24, 2018

Hurricane Maria killed more people than did Hurricane Katrina.

Although government officials initially reported 64 deaths due to the hurricane, independent analyses have estimated that Maria claimed thousands of victims. The discrepancies in the estimates can be traced to the methods used. Poor estimates have serious ramifications such as insufficient aid for disaster relief.


Video Spotlights: Death Toll Rises for Hurricane Maria and Puerto Rico Governor’s Reaction


This post is based on the CBS News article, Hurricane Maria Caused an Estimated 2,975 Deaths in Puerto Rico, New Study Finds, by S. Lynch Baldwin and D. Begnaud, August 28, 2018. The videos shared in the spotlight are embedded in this article. Image source: Stocktrek Images/Getty Images.

Discussion Questions:

1. What is a forecast? Would you define the estimate of 2,975 deaths as a forecast?

Guidance: Review the definition of a forecast. Since the deaths have already occurred, the estimate is not a forecast. However, the estimate is based on a prediction of the number of deaths if the hurricane had not struck the island. This prediction is derived using conventional forecasting techniques.

2. Why was the initial report of 64 deaths so inaccurate?

Guidance: The initial Continue reading

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