How GOJO Increased Capacity for Purell

How GOJO Increased Capacity for Purell

February 24, 2021

GOJO, the maker of the Purell hand sanitizers, is making investments to increase its capacity for current and future demand.

The COVID-19 pandemic has changed consumer attitudes towards higher hygiene expectations.  There is also a need for a safe environment to work and socialize when society re-opens.  The result is a 150% increase in demand for sanitizers.


Video Spotlight: 


This post is based on the National Health Executive article, How GOJO is keeping pace with the changing landscape, by Matt Roberts, January 27, 2021, and the YouTube video in the Spotlight. Image Source: Shutterstock / bluedog studio

Discussion Questions:

1.  How is GOJO responding to the surge in hand sanitizer demand from a product design perspective?

Guidance: GOJO has changed its packaging. The formulation hasn’t changed, Purell still kill 99.99% of harmful germs, including coronavirus, but its sanitizers are now being sold in round bottles instead of its iconic square bottles.

2.  How is GOJO responding to the surge in hand sanitizer demand from a capacity planning perspective.

Guidance: GOJO increased its output capacity by shortening its supply lines, Continue reading

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Planning Capacity for Singapore’s Cruises to Nowhere

Planning Capacity for Singapore’s Cruises to Nowhere

February 11, 2021

Royal Caribbean tests the waters with “Cruises to Nowhere” from Singapore’s Marina Bay Harbor, hoping to give pandemic-weary, travel-starved customers an escape onboard.

Trips range in duration from two to four nights, making no stops in any ports of call. The cost of a three-night ticket begins at $374 per person.

Capacity is strictly limited, many safety and cleaning protocols are in place, and COVID testing is required before passengers set foot onboard.

Demand was higher than expected when the ship departed in December 2020. A false positive COVID test result derailed one cruise, but after this false start, the Quantum of the Seas has continued plying the waters.


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This post is based on the Straits Times article, Cruises to nowhere: Royal Caribbean’s Quantum of the Seas is 2nd ship to sail from S’pore, by Cheryl Teh, December 4, 2020; the CNN article, Passenger aboard cruise cut short by Covid scare doesn’t have virus, officials say, by Lilit Marcus, December 10, 2020; the Cruise Industry News article, Royal Caribbean Continue reading

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Peloton’s Supply Chain Can’t Peddle Fast Enough

Peloton’s Supply Chain Can’t Peddle Fast Enough

February 11, 2021

Delivery delays for Peloton’s exercise bikes have threatened the company’s market leader position.

Since the lockdown in March 2020 due to the pandemic, demand for Peloton’s exercise bikes and treadmills has surged.  However, with the shipping delays at ports from overseas manufacturers, Pelton is struggling to make timely deliveries, amidst order cancellations and requests for refunds.


Video Spotlight: Peloton tops earnings expectations, warns of supply issues due to uptick in sales amid coronavirus (Nov 6, 2020, Yahoo Finance)


This post is based on New York Post article, Peloton customers are canceling their orders after months-long waits, by Nicolas Vega, November 24, 2020; the Freight Waves article, COVID broke Peloton’s supply chain – can $100M fix it?, by Brian Straight, February 6, 2021; and the YouTube video in the Spotlight. Image source: SolStock/Getty Images

Discussion Questions:

1. Comment on the importance of accurate forecasting for Peloton’s supply chain.

Guidance: Peloton’s inability to accurately predict shipping delays from overseas manufacturers has caused product shortages that lead to missed deliveries and poor customer service.

2.  How are Peloton’s supplier sourcing policies relevant to the current shortage?

Guidance: Peloton sourced its bikes and Continue reading

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