Wendy’s: Where’s the Beef?

Wendy’s: Where’s the Beef?

In the 1980s, Wendy’s ran a very successful advertising campaign with the now-famous phrase, “Where’s the beef?”

This phrase has taken on new meaning as just under 20% of the company’s restaurants are out of beef.  Obviously, this is a difficult problem as Wendy’s is famous for its hamburgers.

The problem traces its origins to meat processing plants that are shut down, or are shutting down due to problems with a large number of workers contacting coronavirus.  These shut downs are now impacting the operations of Wendy’s.


Video Spotlight: 


This post is based on the CNBC article, Nearly A Fifth of Wendy’s US Restaurants Are Out of Beef, Analyst Says, by Amelia Lucas, May 5, 2020; the NY Post article, Trump Says He’ll Call Wendy’s Executive to Help Fix Meat Shortage, by Bob Fredericks, May 6, 2020; and the YouTube videos in the Spotlight. Image source: Shutterstock / smirart

Discussion Questions:

1. Why was Wendy’s one of the first to be hit by the meat Continue reading

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Possible Meat Shortages Due to Plant Closures

Possible Meat Shortages Due to Plant Closures

Three of the United State’s largest pork processing plants, namely Tyson Foods, Smithfield, and JBS, were closed because employees their tested positive for the coronavirus.

The plant closures reduce the production of meat by 25% and may result in meat shortages in grocery stores.  In addition, farmers are impacted as they cannot sell their livestock to be processed, leading to a serious food waste issue that exacerbates disruptions to the meat supply chain.


Video Spotlight:


This post is based on the Eco Watch article, Tyson Foods Warns of Meat Shortage Following Coronavirus Slaughterhouse Closures, by Olivia Rosane, April 28, 2020, and the YouTube videos in the Video Spotlight. Image source: John A. Rizzo/Digital Vision/Getty Images.

Discussion Questions:

1. How does the COVID-19 pandemic affect the meat supply chain?

Guidance: The pandemic affects  the downstream and upstream meat supply chain.  The production of meat is reduced by 25% because meat processing plants are closed as workers are sickened with the coronavirus.  Continue reading

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