When Health Is Bad Business

When Health Is Bad Business

Combating the spread of drug-resistant bacteria is a losing business proposition.

Big Pharma has abandoned antibiotic R&D, and small pharmaceutical companies are going bankrupt. Several factors contribute to this trend. From an operations standpoint, it is difficult to justify a product with high costs and low demand. The article highlights the difficulty of reconciling profitability and the public good.


Video Spotlight: Fighting Drug-Resistant Germs


This post is based on The New York Times article, Crisis Looms in Antibiotics as Drug Makers Go Bankrupt, by A. Jacobs, December 25, 2019, and the YouTube video, Data Overview: 2019 Antibiotic Resistance Threats Reportby the Centers for Disease Control and Prevention, November 13, 2019. Image source: Shutterstock/Gorodenkoff.

Discussion Questions:

1. Why is the field of antibiotic research unprofitable?

Guidance: There are several reasons why this type of research is unprofitable. R&D costs for new generations of antibiotics are very high, but the time to get a new antibiotic approved is long and sales are poor. Antibiotics are taken for a short period of time, limiting sales volume. In their attempts to control costs, hospitals have been reluctant to spend money on new antibiotics. Warned of the effects of abusing Continue reading

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Virtual You – Coming Soon

Virtual You – Coming Soon

October 20, 2019

Imagine using cloud supported technology and mixed reality headsets to create a virtual you, capable of using your own voice to deliver flawless speeches in languages you don’t actually speak!

This technology was recently showcased by Microsoft.  While the technology is currently expensive and requires some changes or improvements to be a reality in the business world, it holds interesting promise for the future of video conferencing, making it even more versatile and realistic than ever before.

Other companies have various holographic communications technology in the works as well.


Video Spotlight:


This post is based on the Video Conferencing Daily article, Azure Video Conferencing Impresses at Inspire 2019, by Ethan J., October 8, 2019; the Business Wire article, Double Me brings the Jedi Hologram Conference to every home by 2020, by Albert Kim, September 5, 2019; and the YouTube videos, Move over Tupac! Real Life-size Holograms set to Revolutionize Videoconferencing, by Human Media Lab, April 18, 2018, and Demo: The magic of AI neural TTS and holograms at Microsoft Inspire 2019 Continue reading

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