McDonald’s is decreasing the number of menu items in an effort to improve speed of service and order accuracy.
The fast food chain has made a lot of changes in the last few years. OM in the News previously reported on McDonald’s decision to remove artificial ingredients from a number of products, new ordering kiosks to reduce queuing, and it’s $1-2-3 menu.
This latest change to decrease product lines allows McDonald’s to improve stores’ operational efficiencies.
This post is based on the CNN article, Here’s why McDonald’s is ditching its fancy burgers, by Danielle Wiener-Bronner, April 18, 2019. Image source: Shutterstock/stormcab
1. How does McDonald’s menu item simplification enhance both efficiency and effectiveness? How do efficiency and effectiveness relate to the competitive priorities?
Guidance: Students should recognize that fewer menu items will reduce inventory/supply chain complexities and improve store operations as efficiency improvements.
Effectiveness is improved by delivering the menu items faster. Discuss with students how effectiveness can sometimes be the result of efficiency improvements, as in this case.
Have students link the competitive priorities being addressed in this article to either efficiency and/or effectiveness improvements.
This is a straightforward whiteboard exercise Continue reading