Mass Customization at Taco Bell

Mass Customization at Taco Bell

March 31, 2021

One of Taco Bell’s newest promotions is the My Cravings Box.

Taco Bell has offered a variety of $5 cravings boxes for several years, as part of its emphasis on value.  The items in the Cravings Boxes have changed over time.  Past offerings have included a Grande Nachos Box, Toasted Cheddar Chalupa Box, and Chalupa Cravings Box (to name a few.)

What makes the My Cravings box so different?

It’s customizable.

Not including beverages, customers can build their meal with 30 different combinations, by selecting from a choice of 5 specialty items, 3 starters, and 2 sides.

In order to customize the Cravings Box, customers must place the order online. There’s an app for that. Selectable items are part of Taco Bell’s normal menu.  Interestingly, it’s possible to create a couple of vegetarian combinations.


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This post is based on the Yahoo! Finance article, Taco Bell Launches $5 ‘Cravings’ Box as Fast Food Races to Be ‘Competitive on Value’, by Brooke DiPalma,  February 13, 2021; the My Cravings Box page from TacoBell.com; Continue reading

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COVID-Sniffing Dogs in Helsinki

COVID-Sniffing Dogs in Helsinki

November 4, 2020

Ten amazing dogs sniff out COVID-19 carrying passengers in Finland’s Helsinki airport.

In a pilot program, passengers are asked to volunteer to run a test wipe across their skin to collect a sweat sample.  The wipe is placed in a cup in a nearby booth, where the dogs quickly go to work and make a physical sign to indicate samples that carry the virus.

These canines can detect the virus in only ten seconds, and up to five days before symptoms even appear.  If one of the dogs indicates that a passenger carries the virus, the person is then sent for a nasal swab test for confirmation.

The airport is hopeful that it can eventually use medical dogs as part of the normal screening process to find effective and efficient ways to keep travelers safe.


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This post is based on the Science Alert article, Dogs Deployed at Helsinki Airport Can Detect COVID-19 With Almost 100% Accuracy, by Michelle Starr, September 25, 2020; the Yahoo! Life article, Dogs Continue reading

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Reducing Emissions From Burps to Burgers

Reducing Emissions From Burps to Burgers

October 5, 2020

Fifty years ago, the Economist Nobel Laureate Milton Friedman wrote an article in the New York Times Magazine in which he stated that organizations cannot have “social responsibility”; only individuals can.  The role of a private corporation is to maximize shareholder value while acting ethically and within legal constraints.

Today, business leaders increasingly have a larger viewpoint of their responsibilities, referring to “stakeholders”, which includes customers, suppliers, employees and communities in which they operate.  On occasion, the sometimes disparate goals overlap, and a company can do good while also serving shareholder interests.  The use of Agolin as a natural feed additive represents one such example.

Livestock represent a significant contributor to greenhouse gases, at 14.5% of global emissions (2/3 from cattle).  With the U.S. representing the world’s largest beef consumer, American cattle herds’ burping and flatulence represent a big share of pollution.

Agolin is a natural feed additive that inhibits animal gas and may increase production.  Already demonstrated with growing use in Europe, American farmers are just starting to experiment with the new feed as new competitors enter a market poised to reach $1 – 2+ billion by 2030 (or faster by other estimates). Continue reading

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