McDonald’s Simplifies Operations By Removing Fancy Burgers

McDonald’s Simplifies Operations By Removing Fancy Burgers

McDonald’s is decreasing the number of menu items in an effort to improve speed of service and order accuracy.

The fast food chain has made a lot of changes in the last few years. OM in the News previously reported on McDonald’s decision to remove artificial ingredients from a number of products, new ordering kiosks to reduce queuing, and it’s $1-2-3 menu.

This latest change to decrease product lines allows McDonald’s to improve stores’ operational efficiencies.

This post is based on the CNN article, Here’s why McDonald’s is ditching its fancy burgers, by Danielle Wiener-Bronner, April 18, 2019. Image source: Shutterstock/stormcab

Discussion Questions:

1. How does McDonald’s menu item simplification enhance both efficiency and effectiveness? How do efficiency and effectiveness relate to the competitive priorities?

Guidance: Students should recognize that fewer menu items will reduce inventory/supply chain complexities and improve store operations as efficiency improvements.

Effectiveness is improved by delivering the menu items faster.  Discuss with students how effectiveness can sometimes be the result of efficiency improvements, as in this case.

Have students link the competitive priorities being addressed in this article to either efficiency and/or effectiveness improvements.

This is a straightforward whiteboard exercise Continue reading

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Cashless Restaurants Banned Again

Cashless Restaurants Banned Again

April 8, 2019

For many customers, the convenience of going cashless is obvious.  For businesses, it can save time and money in completing the transactions.  Taking cash slows down the payment process.  Many organizations are trying total cashless operations, including Amazon Go, Starbucks, and Shake Shack.

However, New Jersey, following the lead of the city of Philadelphia and the state of Massachusetts, is banning cashless restaurants.  Brick-and-mortar restaurants must accept cash as payment under the new law.


Video Spotlight: The power of going cashless means real pain for some


This post is based on the Restaurant Business Online article, N.J. Becomes 2nd State to Ban Cashless Restaurants, by Peter Romeo, March 19, 2019; and the YouTube video, The power of going cashless means real pain for some, by NBC News, December 4, 2017. Image source: Getty Images

Discussion Questions:

1. Why force businesses to take cash?

Guidance: Cashless business can be seen as discriminatory.  To pay without cash requires a credit or debit card and/or technology such as a smart phone.  This prevents many individuals in lower income levels from using cashless stores.  Many lower income neighborhoods are already suffering from a Continue reading

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