The Timeless Cool of Levi’s

The Timeless Cool of Levi’s

Levi Strauss invented the blue jean in the late 1800s. Since then, jeans have become an iconic staple of everyone’s wardrobe.

Despite being the symbols of various cultural movements, Levi’s jeans lost their appeal over time. With fierce competition from designer brands, teenage retailers, and streetwear companies, sales plateaued, and the company’s financial health deteriorated.

As the company goes public for the second time in its long history, the CEO expects that the injection of new capital will help the company innovate and regain its trendiness.


Video Spotlight: Levi’s “Circles” Commercial


This post is based on the New York Times article, Levi’s, Whose Jeans Are a Rugged Symbol of Americana, Prepares to Go Public, by S. Maheshwari, March 18, 2019; and the YouTube video, Levi’s “Circles” Commercial, by Levi’s, August 18, 2017. Image source: Redfx / Alamy

Discussion Questions:

1. Why does Mr. Bergh, the CEO, say that Levi’s had an “unclear” strategy?

Guidance: A strategy is a long-term blueprint. Levi’s had lost touch with its customers and stopped innovating, a requirement for success in the crowded apparel business. With a lack of long-term thinking and strategic positioning, inadequate advertising ensued, and Levi’s lost the “cool” Continue reading

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Cold Chain and Internet of Things

Cold Chain and Internet of Things

March 31, 2019

The rise of perishable and refrigerated deliveries to a customer’s doorstep has increased the need to monitor packaging and the resultant temperatures surrounding the food.

The supply chain for food products that must remain refrigerated is called the “cold chain”, and it must be monitored very closely due to food poisoning issues that may arise from food thawing.   The internet of things (IoT) coupled with RFID technology can be vital in allowing more direct shipments of food from distribution center to the customer’s front door.


Video Spotlight: The importance of cold chain distribution


This post is based on the All Things Supply Chain article, Cold Chain Demand Soars Thanks to This Sweet Treat by Guest Blogger, March 4, 2019, and the YouTube video, The importance of cold chain distribution, by Moneyweb, November 6, 2017. Image source: © Serenethos / Alamy

Discussion Questions:

1. What are the risks associated with IoT and the cold chain?

Guidance: Students may first need a basic briefing on IoT and RFID.  Then, ask students to describe the risks of the technology for the cold chain.  One example students may identify is hacking risk to the network.  Consider Continue reading

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