Hasbro Concerned by Frozen Sales

Hasbro Concerned by Frozen Sales

December 15, 2019

Rhode-Island based toy manufacturer, Hasbro, is the exclusive maker of Disney’s Marvel, Star Wars, and Frozen toys.  The toy industry has been underperforming since the closing of Toys “R” Us in 2017 and the recent trade war with China.  Hasbro and Disney are now counting on the release of “Frozen 2” and “Star Wars” movies to boost sales during this year’s holiday shopping season.


Video Spotlight: Hasbro buys Peppa Pig owner for $4 billion


This post is based on the CNN article, Hasbro really, really needs you to buy ‘Frozen 2’ and ‘Star Wars’ toys this holiday season, by Chauncey Alcorn, November 22, 2019, and the YouTube video, Hasbro buys Peppa Pig owner for $4 billion, by Quest Means Business, August 23, 2019. Image source: Shutterstock/current value

Discussion Questions:

1. What are the Hasbro’s supply chain challenges?

Guidance: The demand challenges include (1) a loss of 15% sales with the closing of Toys “R” Us, (2) the difficulty of predicting the demand for movie-related toys as these toys are dependent on the success of movies such as Frozen 2 and Star Wars, and (3) six fewer post-Thanksgiving shopping days in 2019 that further hurt Continue reading

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KFC’s Newest Secret Spice: Beyond Meat

KFC’s Newest Secret Spice: Beyond Meat

September 16, 2019

KFC’s Atlanta test of Beyond Meat’s plant-based chicken sold out in just five hours, demonstrating a market hungry for more alternatives to traditional fast food meats.

KFC is the first fast food restaurant to offer the product.  Soon it plans to serve up both chicken nuggets and bonefree wings in 6- and 12-piece combo meals, in addition to having an a la carte nugget option.


Video Spotlight: Beyond Meat Testing Fake Chicken at KFC


This post is based on the CNN article, KFC will start testing Beyond Meat fried chicken, by David Goldman, August 26, 2019; the Barrons article, Beyond Meat’s Test at KFC Shows There’s a Market for Alternative Chicken  and the YouTube video, Beyond Meat Testing Fake Chicken at KFC, by Bloomberg Markets and Finance, August 26, 2019. Image source: (c) Ingram Publishing / Alamy

Discussion Questions:

1. What challenges will KFC face when adding plant-based chicken products to its menu?

Guidance: Correctly forecasting demand for a product that is truly new can be challenging.  As demonstrated recently at Popeye’s with a much less “innovative” product, product shortages can cause mayhem for restaurants which do not correctly forecast and obtain Continue reading

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