Evolving from Farm-to-Table to Farm-to-Desk

Evolving from Farm-to-Table to Farm-to-Desk

As digital deliveries now account for a sizable portion of their business, several restaurants are trying to bypass third-party ordering platforms such as Grubhub and Uber Eats with their own ordering and delivery systems.

To lure customers away from third-party marketplaces, they offer a variety of incentives that are only available through their own Web sites or mobile apps. They also adapt their cooking methods to account for delivery time.


Video Spotlights:


This post is based on the Bloomberg article, Dig Inn Wants to Optimize Your Sad Desk Lunch, by E.G. Dunn, January 29, 2019; the YouTube video, Dig Inn – Boston, by phantomgourmet, August 17, 2017; and the Fortune article and video, Restaurants face digital dilemma, by J. Kell,  June 9, 2017. Image source: Shutterstock/MSSA.

Discussion Questions:

1. What are the quality problems associated with meal deliveries?

Guidance: As Scott Landers mentioned in the article, the delivery portion of the business has grown faster than capacity, resulting in longer lead times, errors, foods at the wrong temperature, and food quality degradation during delivery.

2. What are some of the product and process design changes Continue reading

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