The Great Chicken Sandwich War is underway.
On August 12, 2019, Popeyes launched its new chicken sandwich. Popeyes’ sandwich resembles the Chick-fil-A sandwich. So, Chick-fil-A started a twitter war by tweeting “Bun + Chicken + Pickles = all the (love in form of heart symbol) for the original.”
Popeyes’ then responded with “y’all good?”
Not to be left out, Wendy’s and Shake Shack joined in as well.
Couple the twitter war with some outstanding reviews from publications and many tweets praising the sandwich, and the result: a big spike in sales of Popeyes’ chicken sandwiches. Drive-thru lines were packed.
The increase in demand was so large that many Popeyes began running out of chicken sandwiches. (Making it difficult to actually try the new sandwich.)
In fact, demand was so great that Popeyes announced on Wednesday, August 27, 2019 (including via tweet) that it would be out of chicken sandwiches by the end of the week. Nor was a date given when it would be back in stock. The company promised to work with suppliers on the problem, although spokespeople recommended using the Popeyes’ app to be notified when sandwiches were once again available.