Walmart’s Produce 2.0 Plan

Walmart’s Produce 2.0 Plan

December 9, 2019

Walmart is making plans to renovate its produce department with wider aisles, low-profile displays, new signage, and segmented organic offerings.

Walmart will consider the change a success if shoppers add produce to their basket while shopping in other departments, essentially making Walmart a one-stop shop for consumers.


Video Spotlight: Walmart to redesign produce section


This post is based on the Produce Retailer article, Produce 2.0 ‘very important move in the right direction’ for Walmart, by Ashley Nickle, November 26, 2019, and the YouTube video Walmart to redesign produce section, by Newschannel 9 WSYR Syracuse, November 21, 2019. Image source: Shutterstock/Iakov Filimonov.

Discussion Questions:

1. Why is Walmart investing in its produce business?

Guidance: Walmart wants to position itself as a complete one-stop retailer that customers will think of as a place to buy everything including produce.

2. Is Walmart’s Produce 2.0 a strategic operational decision?  Explain.

Guidance: Produce 2.0 is a strategic operational decision because it enables Walmart to compete better by raising its reputation as a non-traditional grocer and providing customers with a better one-stop shopping experience.

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Greener Parties with Ball Corp

Greener Parties with Ball Corp

September 3, 2019

Ball Corporation is launching a new aluminum cup as a response to concern about plastic waste.

Ball Corporation’s market research finds that 67% of customers in the U.S. will visit a venue more often if aluminum cups are used instead of plastic ones.  Aluminum cups are more environmentally friendly than plastic as they do not have a limit on the number of times they can be recycled.


Video Spotlight: Sustainable beverage cans: Ball Corporation


This post is based on the Business Green article, Greener parties: Ball Corp unveils first aluminium cup in bid to cut plastic waste, by Madeleine Cuff, August 27, 2019, and the YouTube video, Sustainable beverage cans: Ball Corporationby Ball Corporation, June 6, 2018. Image source: Pongasn68/Getty Images.

Discussion Questions:

1. What makes aluminum cups more sustainable than plastic?

Guidance: Aluminum can be recycled an unlimited number of times. Cups made from aluminum can be reused, unlike single-use plastics.

2. How is Ball Corporation responding to growing customer concern about plastic waste?

Guidance: Ball Corporation plans to introduce aluminum cups in retail stores by 2021, with a price tag of 25 cents each.  The aluminum cups will replace Continue reading

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Great Chicken Sandwich War of 2019

Great Chicken Sandwich War of 2019

August 30, 2019

The Great Chicken Sandwich War is underway.

On August 12, 2019, Popeyes launched its new chicken sandwich.  Popeyes’ sandwich resembles the Chick-fil-A sandwich.  So, Chick-fil-A started a twitter war by tweeting “Bun + Chicken + Pickles = all the (love in form of heart symbol) for the original.”

Popeyes’ then responded with “y’all good?”

Not to be left out, Wendy’s and Shake Shack joined in as well.

Couple the twitter war with some outstanding reviews from publications and many tweets praising the sandwich, and the result: a big spike in sales of Popeyes’ chicken sandwiches.  Drive-thru lines were packed.

The increase in demand was so large that many Popeyes began running out of chicken sandwiches.  (Making it difficult to actually try the new sandwich.)

In fact, demand was so great that Popeyes announced on Wednesday, August 27, 2019 (including via tweet) that it would be out of chicken sandwiches by the end of the week. Nor was a date given when it would be back in stock. The company promised to work with suppliers on the problem, although spokespeople recommended using the Popeyes’ app to be notified when sandwiches were once again available.


Video Spotlight: Battle Continue reading

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