Greener Parties with Ball Corp

Greener Parties with Ball Corp

September 3, 2019

Ball Corporation is launching a new aluminum cup as a response to concern about plastic waste.

Ball Corporation’s market research finds that 67% of customers in the U.S. will visit a venue more often if aluminum cups are used instead of plastic ones.  Aluminum cups are more environmentally friendly than plastic as they do not have a limit on the number of times they can be recycled.


Video Spotlight: Sustainable beverage cans: Ball Corporation


This post is based on the Business Green article, Greener parties: Ball Corp unveils first aluminium cup in bid to cut plastic waste, by Madeleine Cuff, August 27, 2019, and the YouTube video, Sustainable beverage cans: Ball Corporationby Ball Corporation, June 6, 2018. Image source: Pongasn68/Getty Images.

Discussion Questions:

1. What makes aluminum cups more sustainable than plastic?

Guidance: Aluminum can be recycled an unlimited number of times. Cups made from aluminum can be reused, unlike single-use plastics.

2. How is Ball Corporation responding to growing customer concern about plastic waste?

Guidance: Ball Corporation plans to introduce aluminum cups in retail stores by 2021, with a price tag of 25 cents each.  The aluminum cups will replace Continue reading

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Great Chicken Sandwich War of 2019

Great Chicken Sandwich War of 2019

August 30, 2019

The Great Chicken Sandwich War is underway.

On August 12, 2019, Popeyes launched its new chicken sandwich.  Popeyes’ sandwich resembles the Chick-fil-A sandwich.  So, Chick-fil-A started a twitter war by tweeting “Bun + Chicken + Pickles = all the (love in form of heart symbol) for the original.”

Popeyes’ then responded with “y’all good?”

Not to be left out, Wendy’s and Shake Shack joined in as well.

Couple the twitter war with some outstanding reviews from publications and many tweets praising the sandwich, and the result: a big spike in sales of Popeyes’ chicken sandwiches.  Drive-thru lines were packed.

The increase in demand was so large that many Popeyes began running out of chicken sandwiches.  (Making it difficult to actually try the new sandwich.)

In fact, demand was so great that Popeyes announced on Wednesday, August 27, 2019 (including via tweet) that it would be out of chicken sandwiches by the end of the week. Nor was a date given when it would be back in stock. The company promised to work with suppliers on the problem, although spokespeople recommended using the Popeyes’ app to be notified when sandwiches were once again available.


Video Spotlight: Battle Continue reading

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IKEA and Ori Partner for Robotic Product Design

IKEA and Ori Partner for Robotic Product Design

IKEA is partnering with Ori, an American startup, to offer robotic furniture that fits a bed, couch, desk, and storage in less than 115 square feet of space.

That’s an ideal solution for small apartment dwellers.  With a push of a button, a bed can slide under the unit or a desk can be retracted to open up floor spaces, turning limited quarters into smart spaces.


Video Spotlight: Robotic furniture transforms studio apartments


This post is based on the Engadget article, IKEA is working on robotic furniture for small apartments, by Christine Fisher, June 5, 2019; and the YouTube video, Robotic furniture transforms studio apartments, by NJ.com, December 22, 2017. Image source: Ingram Publishing

Discussion Questions:

1. What are the factors that drive IKEA to create a line of robotic furniture?

Guidance: Ori is a technology start-up that has designed furniture for modern living in very small spaces. Ikea wants to take advantage of the urban living trend where space is valuable and scarce, and people struggle with the challenge of small apartment living.

2. What is the operational significance of IKEA’s robotic furniture?

Guidance: The robotic furniture represents IKEA’s latest innovation in Continue reading

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