Cargill is competing with Beyond Meat and Impossible Foods in the imitation meat market. The company is offering both pea and soy protein-based hamburger patties, and ground “fake meat” products, beginning in April 2020.
Cargill has invested $100 million in pea-protein producer Puris since January 2018, extending its role as a major crop supplier to a plant-based food producer.
Video Spotlight: New plant-based hamburger patties by food behemoth Cargill to launch soon (Feb 27, 2020, The Straits Times)
This post is based on the Reuters article, Cargill to challenge Beyond Meat, Impossible Foods with new plant-based burger, by Tom Polansek, February 24, 2020, and the YouTube video featured in the Video Spotlight. Image source: Shutterstock/rossella.
1. What demand factors influence Cargill’s decision to be a plant-based food producer?
Guidance: The demand for plant-based foods is growing as consumers want meat alternatives for health reasons, and to show concern for animal welfare and environmental damage from livestock farming.
2. Comment on Cargill’s entry in the imitation meat from a supply chain strategy perspective.
Guidance: Cargill is developing an effective and efficient vertically integrated supply chain in imitation meat by supplying its own Continue reading