It’s Not Delivery, It’s Driverless Delivery

It’s Not Delivery, It’s Driverless Delivery

Ford is developing a program with Postmates to offer food delivery using self-driving cars.

Ford made waves in February 2018 with news of its self-driving service in Miami-Dade County, Florida.

Inside the self-driving cars are lockers of different sizes to accommodate food and/or other products to be delivered to customers on the same route.  Customers will receive a text with an access code to retrieve their order from a designated locker when the delivery arrives.  The program is set to be operational in 2021.

This post is based on the Fortune.com article, Ford Is Working on a Self-Driving Delivery Service with Postmates, by Erin Corbett, June 1, 2018; and the YouTube video Miami: The First Proving Ground for Ford’s Self-Driving Service, February 27, 2018. Image source: Shutterstock / Scharfsinn.

Discussion Questions:

1. What are the implications of Ford’s investment in self-driving cars for food delivery from an operations management perspective?

Guidance: This question could be moved in multiple directions, from using the move to position itself as an industry leader in innovative design and production of self-driving cars, to expanding the demand for self-driving cars and applications for driverless vehicles, to increasing its competitiveness Continue reading

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Domino’s Expands Use of Virtual Ordering

Domino’s Expands Use of Virtual Ordering

Domino’s is trying out an Artificial Intelligence (AI) system to take phone orders.

Domino’s ordering assistant, “Dom”, has been available on smartphone apps since 2014, and has been very successful as part of the phone app, allowing customers to place voice orders.  Using voice commands provides a hands-free methods of placing an order.

Dom also exists as a chatbot on Facebook and on Domino’s webpage.  Now, Domino’s is moving this technology to phone orders with a limited test introduction.

This post is based on the Chain Storage article, Pizza chain’s virtual ordering assistant takes on a new task, by Deena M. Amato-McCoy, April 23, 2018. Image source: Shutterstock / Ljupco Smokovski.

Discussion Questions:

1. Why would Domino’s want to use this technology?

Guidance: The biggest reasons are related to cost.  The workers at the store can now concentrate on filling the orders rather than taking the phone calls, or tracking orders.  This should result in labor savings.

2. What problems might Domino’s encounter with the use of Dom for phone orders.

Guidance: Previous uses of Dom, including voice ordering through the smartphone app, have been well received.  Domino’s use of humor Continue reading

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