Speed of service is increasingly becoming important to the quick food service industry. Coupled with increasing sales coming from orders taken through digital systems, these restaurants are working on making the delivery of digital orders as easy and fast as possible. This is especially true for digital orders that are paid for digitally. In many cases, customers are forced to wait in line for the cashier to pick up their order.
Wingstop has put a heavy focus on digital orders. Many of its orders, especially the vast majority of take-out orders, are digital. Digital orders average $5 more. Wingstop is looking to keep these customers happy. As a result, the company is testing delivery lockers, which allow take-out customers to bypass the cashier, avoid the wait in line, and go to the locker for their order.
Domino’s is also facing a similar problem with carry-out orders. The Pie Pass allows customers that order and pay online, to confirm through their phone when they have arrived in the store’s parking lot. This allows restaurant employees a head-start on finding the order, which can be handed to the customer as they enter the building. Continue reading
