One large pig to go? No problem.  For $124, an African start-up called Tupuca will deliver it to your doorstep.

Prefer a medium sized chicken?  That will be $5, please.

With Tupuca’s app, customers in Luanda, Angola can order a diverse array of products, including coal, fuel, produce, and even live animals like chickens, pigs, or goats.  At present, an average size order is around $40, and Tupuca’s 140 drivers make about 17,000 deliveries each month.

This post is based on the APICS article, Last-mile delivery apps grow African economies one goat at a time, by Abe Eshkenazi, December 14, 2018. Image source: Shutterstock / Syda Productions.

Discussion Questions:

1. How does Tupuca’s app fit in with the economic and socio-cultural environment in Angola?

Guidance: By partnering with Roque Online, which sends a buyer to the market to buy top quality produce or livestock, Tupuca offers a unique service to its African clients.  Africa boasts 21 of the world’s 30 fastest-growing cities. Newly emerging middle class consumers have money to spend and smartphones on which to order food and other products.

2. How does Tupuca’s app add value for African consumers and the African Continue reading →