Has Black Friday been upstaged by a new October shopping day?
Retailers are looking for ways to drum up demand. They are also seeking creative capacity alternatives to fill it and distribution channels to get merchandise delivered in a timely way.
Some retailers envision encouraging more online shopping with Black Friday deals available online instead of only in-store to cater to shoppers still leery of big crowds and pandemic concerns. Others plan to take it a step further with a new holiday, dubbed “10.10 Shopping Festival,” invented by those who want to shift sales even earlier than usual, in this case to October 10.
The 10.10 shopping day occurred a few days prior to Amazon’s Prime Day on October 13 and 14, which was expected to reach $10 billion in sales, up 40% over July 2019’s Prime Day.
- Black Friday during COVID-19 expected to start early, offer more deals online and curbside pick-up (Sept 24, 2020, TMJ4 News)
This post is based on the Fox Business article, Black Friday 2020: Coronavirus pandemic shopping trends force retailers to rethink holiday shopping, by Michael Bartiromo, September 28, 2020; the Fortune article, Amazon Prime Continue reading