Tide has been re-packaged for more efficient e-commerce delivery. The new packaging uses 60% less plastic and does not require as much cardboard or bubble wrap. It is lighter and more space efficient for packing on delivery trucks.
Video Spotlight: Why Tide will ship in a shoe box
This post is based on the CNN article, Tide in a box is coming to Amazon for easier shipping, by Nathaniel Meyersohn, November 12, 2018. Image source: Zoonar GmbH / Alamy Stock Photo.
1. How does the new Tide packaging address sustainability?
Guidance: Students should easily note that Tide’s new packaging reduces materials substantially. The instructor could continue the discussion by asking students “what other consumer goods could be more sustainably packaged and how would you suggest this be done?”.
2. Identify the tasks required to develop this new Tide package as a part of new product development.
Guidance: Students should review the topic of new product development. This is an exercise designed to help students understand the complexity involved in a company when changing packaging. Discussion should include mention of changes to the manufacturing processes, quality management systems, sourcing of packaging materials, project management portfolio required to implement the changes to the new Tide packaging, and many other potential issues.