Oral-B’s Genius X-Factor

November 14, 2019
Oral-B’s Genius X-Factor

Oral-B introduced a “smart” electric toothbrush called Genius X that connects to your smartphone to help you brush better using artificial intelligence.

The app informs you with a rating for how well you brushed – where you applied too much pressure or missed certain spots.  Genius X is an improvement over earlier models, as you don’t need the phone’s camera or the help of a dentist to perfect your brushing.

Video Spotlight: Oral-B Genius X first impressions of the AI toothbrush

This post is based on The Verge article, Oral-B’s new $220 toothbrush has AI to tell you when you’re brushing poorly, by Jay Peters, October 25, 2019, and the YouTube video, Oral-B Genius X first impressions of the AI toothbrush, by TechAdvisor, February 26, 2019. Image source: sebra/Shutterstock

Discussion Questions:

1. What role does technology play in introducing Oral-B’s Genius X toothbrush?

Guidance: Oral-B has integrated artificial intelligence in its core product to improve its design and maintain its position as a leader in Internet-Of-Things technology.

2. What are the strategic implications of Oral-B’s focus on innovating electric toothbrushes?

Guidance: Oral-B maintains leadership in product innovation, demonstrates its competence in integrating technology in its product design, and improves its competitiveness in today’s Internet-Of-Things environment.


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