Oral-B introduced a “smart” electric toothbrush called Genius X that connects to your smartphone to help you brush better using artificial intelligence.
The app informs you with a rating for how well you brushed – where you applied too much pressure or missed certain spots. Genius X is an improvement over earlier models, as you don’t need the phone’s camera or the help of a dentist to perfect your brushing.
Video Spotlight: Oral-B Genius X first impressions of the AI toothbrush
This post is based on The Verge article, Oral-B’s new $220 toothbrush has AI to tell you when you’re brushing poorly, by Jay Peters, October 25, 2019, and the YouTube video, Oral-B Genius X first impressions of the AI toothbrush, by TechAdvisor, February 26, 2019. Image source: sebra/Shutterstock
1. What role does technology play in introducing Oral-B’s Genius X toothbrush?
Guidance: Oral-B has integrated artificial intelligence in its core product to improve its design and maintain its position as a leader in Internet-Of-Things technology.
2. What are the strategic implications of Oral-B’s focus on innovating electric toothbrushes?
Guidance: Oral-B maintains leadership in product innovation, demonstrates its competence in integrating technology in its product design, and improves its competitiveness in today’s Internet-Of-Things environment.