Chick-fil-A will soon be the third largest fast food chain. And the College Park, Georgia-based company continues to uphold its long-standing policy of being closed on Sundays.
One of its locations is a fast-food stand inside Mercedes-Benz Stadium, the new home for the Atlanta Falcons. This stadium is also home to Super Bowl LIII.
The no-Sundays policy means, for the vast majority of the Falcons’ home games, and for Super Bowl LIII, fans will not be able to enjoy Chick-fil-A’s chicken sandwiches during the game.
Video Spotlight: Go Inside the Mercedes-Benz Stadium Chick-fil-A
This post is based on the Fox 29 article, Chick-fil-A: Closed Sundays… even Super Bowl Sunday!, by Fox News 5, January 22, 2019; and the YouTube video, Go Inside the Mercedes-Benz Stadium Chick-fil-A, by chickfila, January 3, 2018. Image source: Ingram Publishing / SuperStock.
1. Why did Chick-fil-A choose this location, if it will be closed for most of the Atlanta Falcons’ games?
Guidance: Although the location will be closed for the majority of the Atlanta Falcons’ games, there are many other events at the stadium. These include Major League Soccer (Atlanta United FC), college football games including the Chick-fil-A Kickoff Game and the SEC championship game, as well as concerts and other events. Fans at many events can still buy their chicken sandwiches.
2. Should Chick-fil-A make an exception and open on Sundays at Mercedes-Benz Stadium?
Guidance: Obviously, there is potential lost profit by being closed on Sundays. However, there are also benefits. One advantage of their closed on Sundays policy is that it benefits employees. The stated reason is to guarantee its employees at least one day off per week. No other fast food restaurant can offer Sundays off. Competitors have tried to lure away Chick-fil-A employees, without much luck due to the Sundays-off policy. Keeping good employees helps to create good customer service.
3. What unique operations management issues arise by having a fast food restaurant inside a stadium?
Guidance: Not being open during regular business hours results in the need to set up for each event. This includes making sure the equipment is ready to go, bringing in the food (inventory), and arranging for the staff (scheduling). In addition, different events result in different sized crowds to further complicate these decisions.