The new Texas Rangers baseball stadium, set to open in 2020, has been designed to create an outdoor experience even when the retractable roof is closed.
Fans will feel closer to the field and have fewer sight line obstructions. The park is designed to give fans a more intimate experience.
Video Spotlight: New renderings of Globe Life Field in Arlington
This post is based on the Dallas News article, Rangers fans will be much closer to field when new Globe Life Field opens in 2020, by Loyd Brumfield, September 18, 2018; and the YouTube video, New renderings of Globe Life Field in Arlington, by The Dallas Morning News, September 21, 2017. Image source: David Lee/Shutterstock.
1. Based on the video spotlight, describe how the facility layout creates a positive servicescape.
Guidance: Students should review the elements of a servicescape. Ask the students to list the elements of the servicescape and how the new stadium design satisfies each element.
2. What are other facility design components that should be addressed to create a more intimate experience for the fans?
Guidance: Students should review service design and facility layout concepts. This is a fun exercise as students will have many ideas based on personal experience. Ask the students to integrate technology into the seating areas in a way that will provide a richer fan experience.