With the coronavirus pandemic, many restaurants have ceased operations. Others, such as McDonald’s have closed their dining rooms and continue to sell their product through drive-thru, carry-out, or delivery. McDonald’s has even waived its delivery fees.
By removing the all-day breakfast items, McDonald’s has simplified its operations. Further menu reductions may be coming.
Video Spotlight: McDonald’s pulls all-day breakfast (Mar 26, 2020, WTHR)
This post is based on the Thrillist article, McDonald’s Is Suspending Its All Day Breakfast Menu, by Bloomberg News, March 26, 2020, and the YouTube video in the Spotlight. Image source: Shutterstock / Luca Santilli
1. Why eliminate the all-day breakfast?
Guidance: With added pressure on drive-thru, carry-out, and delivery as a result of the coronavirus, simplifying operations makes sense. It will allow for the more efficient production of a reduced menu. It should increase McDonald’s ability to fill orders, and reduce waiting lines. In many cases, this can be done with fewer workers.
2. What problems does removing the all-day breakfast pose to McDonald’s?
Guidance: The all-day breakfast has been a great success for McDonald’s, including boosting fourth quarter sales in 2019 Menu reductions always risk alienating long-time customers. Lost sales and/or lost customers could be the result. McDonald’s is hoping that faster service will offset the reduced menu. Additionally, McDonald’s has stated that the changes are temporary. So, don’t worry, an Egg McMuffin for lunch is still in our future.