Ball Corporation is launching a new aluminum cup as a response to concern about plastic waste.
Ball Corporation’s market research finds that 67% of customers in the U.S. will visit a venue more often if aluminum cups are used instead of plastic ones. Aluminum cups are more environmentally friendly than plastic as they do not have a limit on the number of times they can be recycled.
Video Spotlight: Sustainable beverage cans: Ball Corporation
This post is based on the Business Green article, Greener parties: Ball Corp unveils first aluminium cup in bid to cut plastic waste, by Madeleine Cuff, August 27, 2019, and the YouTube video, Sustainable beverage cans: Ball Corporation, by Ball Corporation, June 6, 2018. Image source: Pongasn68/Getty Images.
1. What makes aluminum cups more sustainable than plastic?
Guidance: Aluminum can be recycled an unlimited number of times. Cups made from aluminum can be reused, unlike single-use plastics.
2. How is Ball Corporation responding to growing customer concern about plastic waste?
Guidance: Ball Corporation plans to introduce aluminum cups in retail stores by 2021, with a price tag of 25 cents each. The aluminum cups will replace plastic ones in places such as homes, entertainment venues, and at major concessionaires.