Beginning in 2020, Coca-Cola will make all its plastic bottles from 100% recycled plastic in the company’s bottling plant in Jordbro, Sweden.
The move addresses a recent report that it is one of the brands most responsible for global plastic pollution. Building on Sweden’s efficient deposit and return system, Coca-Cola is committed to collect, recycle, and reuse 100% of its plastic packaging.
Coco-Cola’s transition to recycled plastic will eliminate 3500 tons of virgin plastic and reduce CO2 emission by 25% per year.
This post is based on the Forbes article, Coca-Cola Sweden First Market To Adopt Fully Recycled Plastic, by Emanuela Barbiroglio, November 27, 2019, and the YouTube video, Brand audits name Coca-Cola, Nestlé and PepsiCo top plastic polluters for the second year in a row, by #breakfreefromplastic, October 22, 2019. Image source: Aaron Roeth Photography.
1. What are the sustainability concerns that beset Coca-Cola?
Guidance: A recent brand audit conducted by Break Free From Plastic found that Coca-Cola is one of the brands most responsible for plastic pollution, contributing 2.5% of global plastic waste.
2. How does Coca-Cola address the plastic pollution concerns?
Guidance: Coca-Cola Sweden will begin using 100% recycled plastic in all its bottles in 2020, building on Sweden’s efficient deposit and return system to recover, recycle and reuse 100% of its plastic packaging. The transition will eliminate 3500 tons of virgin plastic and reduce CO2 emission by 25% each year.