Service Design: Free Christmas Tree Delivery

Service Design: Free Christmas Tree Delivery

December 30, 2020

Christmas decorating got easier for some families in 2020, with free live Christmas tree delivery from Walmart, Home Depot and Lowe’s. In addition, Walmart offered exterior holiday light installation services.

Retailers provided these additional services to help customers enjoy their holiday traditions and to relieve some of the stress caused by the COVID-19 pandemic.


Video Spotlight: 


This post is based on The Business Journals article, Big box retailers offer free Christmas tree delivery, by Ann Stych, November 20, 2020, and the YouTube video in the Spotlight. Image source: Shutterstock / Smileus

Discussion Questions:

1. What factors caused retailers such as Walmart, Home Depot, and Lowe’s to offer Christmas decorating services?

Guidance: Economic and social factors are key considerations for Walmart, Home Depot, and Lowe’s to provide free live Christmas tree delivery service.  With the restriction and stress of COVID-19, it makes economic and social sense to offer free delivery of Christmas tree purchases and light installation services to make it easier for customers to enjoy their holiday traditions, have something to look forward Continue reading

Facebook
Twitter
Boeing 737 Max Cleared for Flight

Boeing 737 Max Cleared for Flight

December 30, 2020

On November 18, 2020, the FAA lifted the grounding order for Boeing’s 737 Max airplanes. After two fatal crashes, which were determined to be the result of flaws in a system software upgrade, the 737 Max has been grounded for about 20 months.

Southwest is the largest customer for the 737 Max (though not mentioned in the article, its entire fleet is comprised of 737 models).  34 completed aircraft are in “desert hibernation” in Victorville, CA, awaiting upgrades and FAA certification.  With the grounding order lifed, company mechanics are heading to Victorville to make the planes airworthy for travel to maintenance facilities for further work.

Although the planes were maintained in active storage, each one will require 280 hours of work and approved changes prior to this flight out of storage.

The bigger question is how customers will react.  Surveys indicate 25% are not comfortable flying the plane, so Southwest will allow penalty-free flight changes for those who choose to avoid this aircraft.

The Max is expected to enter revenue service in the second quarter of 2021.  In the meantime, 8,000 Southwest pilots will receive additional training including simulator time.


Video Spotlight: 

Facebook
Twitter
Boeing Pursues Cost-Cutting Measures

Boeing Pursues Cost-Cutting Measures

December 30, 2020

The decline in air travel amid the pandemic has led Boeing to consider moving its commercial airplane headquarters in Washington from Renton to Everett.

Besides consolidating production of its 787 Dreamliner in South Carolina, Boeing also wants to establish a mobile leadership team by putting managers close to production and delivery facilities.


Video Spotlight: 


This post is based on the Herald Net article, A Boeing executive delivers good and bad news for Everett, by Janice Podsada, October 23, 2020; the Puget Sound Business  Journal article, Renton mayor says Boeing 737 Max production isn’t moving to Everett, by Andrew McIntosh, November 19, 2020; the FlightGlobal article, Return of 737 Max marks just one of Boeing’s comeback challenges for 2021, by Jon Hemmerdinger, December 14, 2020; and the YouTube video in the Spotlight. Image source: ©Digital Vision/Getty Images, Inc.

Discussion Questions:

1. What measures did Boeing adopt to adjust its commercial airlines’ production, in response to the fallout from the coronavirus pandemic?

Guidance: Boeing adopted various cost-cutting measures, including consolidating production of its 787 Dreamliner Continue reading

Facebook
Twitter