What’s old is new again! Toy makers have enjoyed strong sales as nostalgic parents remember their own childhood favorites and purchase them for their kids.
By October 2020, sales had climbed 18% year-over-year, driven by classics like Barbie, Legos, Lincoln Logs, Lite-Brite, Hot Wheels, and a host of board games and puzzles.
In contrast to other market segments that have suffered in the pandemic, parents looking for open-ended play options that get their kids off their computers and smart phones are willing to spend on toys to keep them busy.
- Toymakers expect bumper holiday season during pandemic (Oct 27, 2020, Money Talks)
- Classic toys making a comeback this holiday season (Dec 18, 2020, 8 News NOW Las Vegas)
This post is based on the Washington Post article, Mattel forecasts holiday season growth as toy demand surges, by Abha Bhattarai, October 29, 2020; the CNBC article, Mattel forecasts holiday season growth as toy demand surges, by Reuters, October 22, 2020; the New York Magazine article, The Holiday Toys to Buy Before They Sell Out, According to Toy Experts, by Liza Corsillo, December 17, 2020; and the YouTube videos in the Continue reading