China’s Demand Influences Hollywood Products

China’s Demand Influences Hollywood Products

November 18, 2019

China’s movie theater business is booming, and will likely be the largest in the world by next year.

China’s take at the box office passed up that of the U.S. in early 2018.  This shift means Hollywood is paying closer attention to what it films and how it will be received in the Chinese market, where some content is still subject to censure if it isn’t in line with what China’s government wants to allow into the country.

In the bigger picture, over 70 percent of a blockbuster film’s revenue now comes from outside the U.S., so keeping content in line with international viewer preferences has become at least as important as pleasing audiences at home.


Video Spotlight: How China is changing Hollywood | CNBC Reports


This post is based on the CNBC article, China’s box office is expected to surpass the US in 2020. That’s good news for Hollywood, by Uptin saiidi, November 5, 2019, and the YouTube video, How China is changing Hollywood | CNBC Reports, by CNBC International, October 31, 2019. Image source: D. Hurst / Alamy

Discussion Questions:

1. What location planning issues arise for Hollywood, given the growth of China’s movie Continue reading

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Oral-B’s Genius X-Factor

Oral-B’s Genius X-Factor

November 14, 2019

Oral-B introduced a “smart” electric toothbrush called Genius X that connects to your smartphone to help you brush better using artificial intelligence.

The app informs you with a rating for how well you brushed – where you applied too much pressure or missed certain spots.  Genius X is an improvement over earlier models, as you don’t need the phone’s camera or the help of a dentist to perfect your brushing.


Video Spotlight: Oral-B Genius X first impressions of the AI toothbrush


This post is based on The Verge article, Oral-B’s new $220 toothbrush has AI to tell you when you’re brushing poorly, by Jay Peters, October 25, 2019, and the YouTube video, Oral-B Genius X first impressions of the AI toothbrush, by TechAdvisor, February 26, 2019. Image source: sebra/Shutterstock

Discussion Questions:

1. What role does technology play in introducing Oral-B’s Genius X toothbrush?

Guidance: Oral-B has integrated artificial intelligence in its core product to improve its design and maintain its position as a leader in Internet-Of-Things technology.

2. What are the strategic implications of Oral-B’s focus on innovating electric toothbrushes?

Guidance: Oral-B maintains leadership in product innovation, demonstrates its competence in integrating technology in Continue reading

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Who Holds the Record? The Man or the Shoes?

Who Holds the Record? The Man or the Shoes?

Wearing Nike Vaporflys, Eliud Kipchoge ran a marathon under two hours.

There is no question that Kipchoge is a great athlete who has been dominating his sport for some time. However, the latest generation of Nike shoes he was wearing may have partly accounted for his extraordinary feat. The midsoles of the Vaporfly are designed to help athletes run more efficiently and cut their marathon times by 3 to 4%. To ensure fairness in competition, experts are reviewing whether shoe design should be subject to specific standards.


Video Spotlight: Is the Vaporfly for You?


This post is based on The New York Times article, Those Superfast Nike Shoes Are Creating a Problem, by A. Burfoot, October 19, 2019, and the YouTube video, Nike Vaporfly 4% Flyknit Review: Worth $250?by Triathlon Taren, April 3, 2019. Image source: Shutterstock/Rocksweeper.

Discussion Questions:

1. What design features make the Nike Vaporfly a superior shoe?

Guidance: The Nike Vaporflys have a thicker midsole which, with the right materials, produces more spring.  The right materials are a special foam called Pebax and a carbon fiber plate. Pebax is extremely lightweight and delivers more energy return. The carbon fiber plate in Continue reading

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