Walmart is making plans to renovate its produce department with wider aisles, low-profile displays, new signage, and segmented organic offerings.
Walmart will consider the change a success if shoppers add produce to their basket while shopping in other departments, essentially making Walmart a one-stop shop for consumers.
Video Spotlight: Walmart to redesign produce section
This post is based on the Produce Retailer article, Produce 2.0 ‘very important move in the right direction’ for Walmart, by Ashley Nickle, November 26, 2019, and the YouTube video Walmart to redesign produce section, by Newschannel 9 WSYR Syracuse, November 21, 2019. Image source: Shutterstock/Iakov Filimonov.
1. Why is Walmart investing in its produce business?
Guidance: Walmart wants to position itself as a complete one-stop retailer that customers will think of as a place to buy everything including produce.
2. Is Walmart’s Produce 2.0 a strategic operational decision? Explain.
Guidance: Produce 2.0 is a strategic operational decision because it enables Walmart to compete better by raising its reputation as a non-traditional grocer and providing customers with a better one-stop shopping experience.