In the 1980s, Wendy’s ran a very successful advertising campaign with the now-famous phrase, “Where’s the beef?”
This phrase has taken on new meaning as just under 20% of the company’s restaurants are out of beef. Obviously, this is a difficult problem as Wendy’s is famous for its hamburgers.
The problem traces its origins to meat processing plants that are shut down, or are shutting down due to problems with a large number of workers contacting coronavirus. These shut downs are now impacting the operations of Wendy’s.
- Where’s The Beef Commercials – Wendy’s 1984 (May 30, 2014, haikarate4)
- Wendy’s Wonders ‘Where’s the Beef’ Amid Meat Shortage (May 5, 2020, Inside Edition)
This post is based on the CNBC article, Nearly A Fifth of Wendy’s US Restaurants Are Out of Beef, Analyst Says, by Amelia Lucas, May 5, 2020; the NY Post article, Trump Says He’ll Call Wendy’s Executive to Help Fix Meat Shortage, by Bob Fredericks, May 6, 2020; and the YouTube videos in the Spotlight. Image source: Shutterstock / smirart
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