Virtual Emergency Rooms for Rural America

Virtual Emergency Rooms for Rural America

In rural America, telemedicine is sometimes the only option for emergent patients.

As the shortage of hospitals and physicians continues to intensify in rural areas, telemedicine centers have been replacing traditional emergency departments. Physicians treat patients via cameras and computer screens, calling on nurses to provide highly specialized activities in life-threatening situations.


Video Spotlight: Telemedicine Saves Lives


This post is based on the Washington Post article, The Most Remote Emergency Room: Life and Death in Rural America, by E. Saslow, November 16, 2019, and the YouTube video, Telehealth Kiosk May Have Saved Ron Wuaten’s Life, by New York-Presbyterian Hospital, August 22, 2019. Image source: Shutterstock / Mega Pixel.

Discussion Questions:

1. What are the factors that contribute to the disappearance of emergency departments and physicians in rural areas?

Guidance: Review the factors of location decisions. For emergency departments, the factors contributing to their disappearance include limited markets, small proportions of privately insured patients, and low availability of qualified labor. For physicians, the limited entertainment and cultural opportunities as well as poor career advancement and wealth prospects are deterrents.

2. What are the quality trade-offs for patients receiving virtual emergency care?

Guidance: When there is no Continue reading

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Knock Knock, It’s Walmart

Knock Knock, It’s Walmart

December 2, 2019

Walmart launched inHome Delivery as a new service recently. The retailer has also partnered with a company called Level Home. That company’s Level Lock product, available through WalMart, allows entry to a home without having to install additional hardware to a door.  The Level Lock is attached to your current door lock and can be installed in ten minutes with a screwdriver.

For Walmart’s inHome Delivery, employees deliver groceries to your pantry and refrigerator while wearing cameras, using a one-time access code provided by Level Home for added security.


Video Spotlight:


This post is based on the CNN article, This smart lock lets Walmart deliver groceries inside your home – – no key needed, by Parija Kavilanz, November 13, 2019, and the YouTube videos linked in the Video Spotlight. Image source: Shutterstock/Alexander Kirch

Discussion Questions:

1. How important was it for Level Home to partner with Walmart? What are the major product development benefits of this partnership?

Guidance: Students should recognize that Walmart’s funding and interest in this technology will provide Level Home with resources to Continue reading

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Taste-Testing Dog Food Recipes

Taste-Testing Dog Food Recipes

December 1, 2019

The Farmer’s Dog is a start-up that began after its founders discovered pet food companies sell products deemed unfit for humans.

The company treats dog food equivalent to the way human food is tested, including product testing new recipes on humans first.  The goal is to create healthy pet food.


Video Spotlight:

Videos to use in comparing raw food vs. traditional dog food production:


This post is based on the CBS News article, The Farmer’s Dog tests its pet food recipes on humans, by Megan Cerullo, November 11, 2019, and the YouTube videos linked in the Video Spotlight. Image source: Getty Images/iStockphoto

Discussion Questions:

1. What would you expect to happen to the sales price for the Farmer’s Dog products compared to the pet food market?

Guidance: Students should recognize that using higher quality products will result in higher variable costs.  This will require the sales price to rise if the company wants Continue reading

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