Did Disney Forecast the Demand Drop For Galaxy’s Edge?

Did Disney Forecast the Demand Drop For Galaxy’s Edge?

August 22, 2019

Disney, worried about park overcrowding and negative guest experiences with the opening this summer of the Star Wars Galaxy’s Edge attraction, managed instead to kill off demand.

Ticket prices were higher, annual pass holders faced blackout dates, guests required reservations to ride the new Star Wars ride, and hotel prices went up in front of anticipated demand.  These plans were so “successful” in warding off an onslaught of guests that park attendance dropped three percent over the summer.

In addition, some guests may be holding off till the second Star Wars ride opens at the Anaheim Disneyland in January, while fans of the Orlando park are awaiting their first one at the end of this August.

Despite lower attendance, higher ticket prices contributed to a 10% jump in average guest spending, while hotels saw their occupancy rates increase from 86% to 88%.


Video Spotlight: WHAT’S HAPPENING with Star Wars Galaxy’s Edge?!


This post is based on the Business Insider article, Disney Discouraged “Star Wars” Fans From Visiting Its New Galaxy’s Edge Area, and Domestic Park Visits and Profits Dropped, by Theron Mohamed, August 7, 2019; the Fox News article, Disney CEO partially blames Star Wars land for Continue reading

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Making the Little Black Dress Green

Making the Little Black Dress Green

Environmental excesses are soiling the glamorous image of fast fashion.

The ability to bring the latest styles to the masses has made Zara a leader in the fast fashion industry. However, this success is leaving a sizeable carbon footprint. Determined to be a trendsetter on several fronts, Zara has vowed to become a model of sustainability in its industry by 2025. Some skeptics believe that goal may be unrealistic.


Video Spotlights: Environmental Impact of Fast Fashion and How to Make Fast Fashion More Sustainable


This post is based on the npr.org article, Can Fast Fashion and Sustainability Be Stitched Together?, by E. Bowman and S. McCammon, July 27 2019, and the YouTube videos, The Problem with Fast Fashionby Teen Vogue, September 21, 2018, and Making Fashion More Sustainable, by Bloomberg Markets and Finance, November 8, 2018. Image source: David Hughes/Getty Images.

Discussion Questions:

1. What is “fast fashion”? What are the reasons for its appeal to customers?

Guidance: Fast fashion is affordable, trendy clothing that is produced and distributed rapidly to mass markets. The availability of the latest styles at relatively low prices makes fast fashion very appealing.

2. What are the core Continue reading

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The Cold Chain Is Heating Up

The Cold Chain Is Heating Up

The growth of online grocery shopping has created a cold storage shortage and is forcing warehouses to scale up rapidly.

This expansion is far from cheap but is required to store increasingly larger quantities of fresh products. The article illustrates how new societal trends trigger new logistics challenges.


Video Spotlight: Managing the Cold Chain


This post is based on the LA Times article, All That Online Grocery Shopping Is Causing a Cold Storage Shortage, by R. Vincent, July 7, 2019, and the YouTube video Best Practices: Managing the Cold Chain, by Thermo King Europe, November 8, 2016. Image source: Shutterstock/Marian Weyo.

Discussion Questions:

1. What is the “cold chain”?

Guidance: The cold chain is essentially a refrigerated supply chain. Fresh, perishable products are kept at a constant, low temperature from production/harvest to storage to retail and sometimes to consumption. Transportation of the cool cargo is also temperature-controlled. Cold chain logistics requires special technologies and equipment to maintain the right temperature during all stages of production and distribution.

2. What are the factors that have contributed to a higher demand for cold storage?

Guidance: Factors include growth in online grocery shopping and prepared meal services, increased imports and Continue reading

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