The Case of the Disappearing Daigou

The Case of the Disappearing Daigou

January 10, 2021

Disappearing daigou are causing sales in Australia to plummet in key industries like infant formula, personal care and beauty, and nutritional supplements.

Daigou in Australia are personal shoppers who ship products to China. In this multi-billion dollar industry, millions in revenue have been lost by dairy and supplement brands because of changes precipitated by the pandemic.  Australian baby formula companies like Bubs, Nuchev, and A2 join others in daigou-driven markets to find new distribution strategies to get their products into the hands of Chinese consumers.

Pandemic-related issues are causing major shifts in this dynamic market and how it operates.


Video Spotlight: 


This post is based on the ABC News Australia article, Chinese personal shoppers and Australian brands devastated by impact of coronavirus, by Bang Xiao, October 17, 2020; the Sydney Morning Herald article, A2 Milk to boost direct China sales as daigou market sours, by Dominic Powell, December 18, 2020; the AFR article, Disappearing daigou pull rug from Bubs and Nuchev (requires subscription), by Simon Evans, November 3, 2020; and the YouTube video in the Spotlight. Image source: Continue reading

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The Many Benefits of Healthier Building Design

The Many Benefits of Healthier Building Design

December 9, 2020

The pandemic has stimulated corporate interest in redesigning workspaces with better air filtration systems and more sustainable materials.

The concept of bringing the health benefits of the outdoors to an inside environment is called “biophilic design”.  Benefits include lower energy costs, healthier workplaces for employees, and overall improved office productivity.


Video Spotlight: 


This post is based on the CNBC article, Bringing the outside into the office: Coronavirus bolsters push towards healthier building design, by Emma Newburger, October 17, 2020, and the YouTube videos in the Spotlight. Image source: iurii/Shutterstock

Discussion Questions:

1. Describe how the servicescape features from the article influence work productivity.

Guidance: Students should be able to identify examples from the article about the calming impact of water features, how sounds and lighting influence worker mood, clear air and water availability, etc.  A servicescape should create an office environment to help influence the behaviors that will Continue reading

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Tab’s Days Are Numbered

Tab’s Days Are Numbered

December 4, 2020

TAB was introduced in 1963 as the first-ever “diet” soft drink.

In 1982, sales started to lag following Diet Coke’s introduction.  In the years following, TAB has maintained a small brand-loyal market.

TAB will no longer be produced, in a recent decision by the Coca-Cola Corporation, after many years of declining sales.


Video Spotlight: 


This post is based on the CBS News article, Coca-Cola is calling time on iconic diet soda Tab, by Kate Gibson, October 16, 2020, and the YouTube videos in the Spotlight. Image source: Andrei Kuzmik/Shutterstock.com

Discussion Questions:

1. How does the discontinuation of TAB impact operations management?

Guidance: Students should review the product life cycle.  Ask students to consider capacity.  Will losing TAB likely result in excess capacity?  If so, how will this impact Coca-Cola’s profitability?  The students should recognize that the article notes that the corporation is going to cut half of the Continue reading

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