China’s Demand Influences Hollywood Products

China’s Demand Influences Hollywood Products

November 18, 2019

China’s movie theater business is booming, and will likely be the largest in the world by next year.

China’s take at the box office passed up that of the U.S. in early 2018.  This shift means Hollywood is paying closer attention to what it films and how it will be received in the Chinese market, where some content is still subject to censure if it isn’t in line with what China’s government wants to allow into the country.

In the bigger picture, over 70 percent of a blockbuster film’s revenue now comes from outside the U.S., so keeping content in line with international viewer preferences has become at least as important as pleasing audiences at home.


Video Spotlight: How China is changing Hollywood | CNBC Reports


This post is based on the CNBC article, China’s box office is expected to surpass the US in 2020. That’s good news for Hollywood, by Uptin saiidi, November 5, 2019, and the YouTube video, How China is changing Hollywood | CNBC Reports, by CNBC International, October 31, 2019. Image source: D. Hurst / Alamy

Discussion Questions:

1. What location planning issues arise for Hollywood, given the growth of China’s movie Continue reading

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Amazon Bets Big On Faster Shipping

Amazon Bets Big On Faster Shipping

November 15, 2019

Amazon spent $1.5 billion to improve its transportation and warehouse infrastructure and increase its inventory to cut its Prime shipping from two days to one.

The next-day delivery investment has brought benefits, including new record sales, improved revenue growth, increased warehouse and shipping staff, and happier customers. However, shipping costs have also increased 46% in the company’s second quarter.

Investors are overall optimistic about the outlay, but Amazon’s recently predicted weak holiday demand, which has raised some concerns.


Video Spotlight: Amazon’s profit falls due to same-day delivery costs, and other top business news


This post is based on the CNET article, Amazon’s next-day shipping ambitions are costing it a fortune, by Ben Fox Rubin, October 25, 2019, and the YouTube video, Amazon’s profit falls due to same-day delivery costs, and other top business news, by CityNews Toronto, October 25, 2019. Image source: Daniel Grizelj/Getty Images

Discussion Questions:

1. Is Amazon’s one-day Prime shipping a strategic capacity decision?

Guidance: Yes – it enables Amazon to meet customers’ demand for next-day delivery, increases operating costs, reflects a long-term commitment to e-business, and enables competitiveness in e-retailing.

2. What investment did Amazon make to cut its Prime shipping from Continue reading

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Oral-B’s Genius X-Factor

Oral-B’s Genius X-Factor

November 14, 2019

Oral-B introduced a “smart” electric toothbrush called Genius X that connects to your smartphone to help you brush better using artificial intelligence.

The app informs you with a rating for how well you brushed – where you applied too much pressure or missed certain spots.  Genius X is an improvement over earlier models, as you don’t need the phone’s camera or the help of a dentist to perfect your brushing.


Video Spotlight: Oral-B Genius X first impressions of the AI toothbrush


This post is based on The Verge article, Oral-B’s new $220 toothbrush has AI to tell you when you’re brushing poorly, by Jay Peters, October 25, 2019, and the YouTube video, Oral-B Genius X first impressions of the AI toothbrush, by TechAdvisor, February 26, 2019. Image source: sebra/Shutterstock

Discussion Questions:

1. What role does technology play in introducing Oral-B’s Genius X toothbrush?

Guidance: Oral-B has integrated artificial intelligence in its core product to improve its design and maintain its position as a leader in Internet-Of-Things technology.

2. What are the strategic implications of Oral-B’s focus on innovating electric toothbrushes?

Guidance: Oral-B maintains leadership in product innovation, demonstrates its competence in integrating technology in Continue reading

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